Nike Golf Introduces The Nike SQ MACHSPEED Driver

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When winter nears its end in March next year, and most golfers are thinking that spring can’t come fast enough, a new and exciting Nike Golf introduction will provide all the speed a golfer needs to put velocity into the golf season.  The new SQ MACHSPEED driver will use the power of aerodynamics to help golfers hit the ball farther and straighter – all due to speed.

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While consumers will have to wait for the official introduction at retail on March 1, 2010, Nike Tour athlete Justin Leonard can’t get it in his bag fast enough.  After successfully testing the new SQ MACHSPEED driver, Leonard likely will be using the Nike SQ MACHSPEED for the first time in competition at The Presidents Cup from October 8–11, 2009.

“This is my new secret weapon,” said Leonard.  “I am hitting it 10-12 yards further and am really excited to put it in play.”

Ground Breaking Technology

The Nike SQ MACHSPEED driver is loaded with a combination of ground-breaking technology that was born from the minds of Nike Golf’s team of engineers. In addition to having a lower, deeper Center of Gravity (CG) for a higher launch and increased distance, the SQ MACHSPEED driver features the award winning Nike STR8-FIT technology, square technology and now, Nike’s Total Swing Aerodynamic Design.

Nike’s Total Swing Aerodynamic Design is the answer to generating more speed, resulting in more distance.  Nike Golf has taken the concept of aerodynamics to a new level by looking at the golf swing holistically.

“The number one thing that makes the ball go farther is faster ball speed. We’ve accomplished that through looking at the orientation of aerodynamics throughout the total golf swing, not just a portion of the swing,” said Tom Stites, Director of Club Creation for Nike Golf.

“Optimizing aerodynamics in the total golf swing pulls the clubhead and shaft through the air faster, which leads to more distance.  I’ll use a parachute as an example.  The wider the parachute is, the slower it comes down because air separates around the parachute and causes drag.  The same thing applies to the golf club, but through geometry and Total Swing Aerodynamics, we have been able to minimize the air separation and drag.”

The Nike SQ MACHSPEED Driver = Speed = Distance

The tapered heel geometry and toe-side aerodynamic Nike PowerBow design promote smooth air flow around the head for quicker acceleration.

Acceleration

As speed increases, so does drag force.  But the aerodynamic Nike PowerBow and sole diffuser designs keep the airflow smooth and close to the club surface, reducing drag and encouraging a faster acceleration.

Maximum Speed

Drag reduction through-out the downswing allows the club to reach its true maximum speed, delivering maximum energy to the ball.

To shape any shot, the Nike STR8-FIT technology in the SQ MACHSPEED delivers eight face angle options – two degrees open to two degrees closed.  For stability and forgiveness, the SQ MACHSPEED features Tour proven square technology that delivers more stability at impact and more forgiveness on the tee.  Nike’s square technology was used by Nike athlete’s Lucas Glover and Stewart Cink to win the 2009 U.S. Open and OPEN Championship, respectively.

Availability: March 1, 2010 at golf shops and specialty stores nationwide

Men’s: Loft Options:  8.5 (RH); 9.5 (RH/LH); 10.5 (RH/LH); 11.5 (RH); HL (RH) All available in:  A,R,S,X

MSRP: $359.99

Women’s: Loft Options:  11.5 (RH); HL (RH) All available in W (women’s) shaft.

MSRP: $359.99

For more information visit http://www.nike.com/nikegolf

Author: Rob Hayashida

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