First Look: Bridgestone Golf J38 Cavity Back and Dual Pocket Cavity Back Irons

Bridgestone Golf unveiled its new line of J38 Forged irons at the 2010 PGA Merchandise Show. The J38 series offers two different iron models designed to answer the need for greater precision and softer feel for the discerning golfer looking for the best performing and best feeling forged irons in the industry. Using proprietary forging techniques, the J38 series features new weight management technologies and never-before-used material innovations to enhance the game for the iron connoisseur.

Watch the video to see Danny Le, Bridgestone Golf Club Marketing Manager talk about the features of the new J38 Irons.

J38 Forged Cavity Back
The J38 Forged Cavity Back offers a first-of-its-kind Magnesium Composite insert, which optimizes perimeter weighting for better forgiveness on off-center hits. In addition, the new insert dampens vibration at impact for a smoother energy transfer, resulting in a purer and softer feel.

The J38 Cavity Back irons are premium forged from 1020 mild carbon steel for the ultimate in soft feel and feature new conforming grooves for optimum distance and spin control. Like its predecessor, the J38 Cavity Back boasts a tapered sole-design for more versatility in shot making, allowing players to ‘work the ball’ and more easily control trajectory. Another key feature is the trailing edge relief for better performance from a variety of lies, especially out of the rough. The irons also feature a satin chrome finish that produces the glare-reducing appearance that better players demand.

J38 Forged Dual Pocket Cavity
For the better player who demands a buttery feel and more traditional topline, but needs a bit more forgiveness – Bridgestone offers the new J38 Forged Dual Pocket Cavity irons. The J38 Dual Pocket Cavity removes discretionary weight to the perimeter of the clubhead for more forgiveness and provides more mass directly behind the hitting area for a more solid feel.

Like the J38 Forged Cavity Back, the Dual Pocket Cavity irons are premium forged from 1020 mild carbon steel for an incredibly soft feel and feature new conforming grooves for pro caliber distance and spin control. The J38 Dual Pocket Cavity irons feature the same tapered sole-design for more versatility in shot making and trailing edge relief for better performance from a variety of lies, for which Bridgestone’s irons have become known. The J38 Dual Pocket Cavity irons also utilize a satin chrome finish for the ultimate in glare reduction at address.

“Bridgestone Golf has become known over the last few years for high-quality premium forged irons and the new J38 irons continues that tradition,” said Danny Le, Golf Club Marketing Manager, Bridgestone Golf, Inc. “The J38 irons are perhaps the most innovative of our forged offerings over the last 5 years. We are able to incorporate new materials and better weight management for a greater combination of feel and forgiveness than ever before.”

Both of the new J38 sets of irons come standard with the Tour-proven Project XTM flighted shafts. The J38 irons both come standard in a set of 4-pw and feature a street price of $799 (MSRP $899) and will be available at golf specialty stores and green grass retailers nationwide in March 2010. An additional 3-iron will be available upon request ($115).

For more information on the J38 iron series and Bridgestone’s entire product offering, visit www.bridgestonegolf.com.

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