Preview: Fairway & Greene Fall 2010 Collection
The Fall 2010 season—as with all of Fairway & Greene’s collections since the Shelton, Conn.-based company was founded in 1995—combines the world’s finest fabrics with exceptional craftsmanship, quality and value. Fairway & Greene’s heralded traditions continue with an extensive range of shirtings, sweaters, bottoms and outerwear that can be worn on and off the golf course.
The expanded selection of luxury Pureformance™ and F&G Tech™ apparel blends the latest fabric technologies with the company’s time-honored classic styling. Fairway & Greene’s attention to detail remains steadfast, with a renewed focus on value.
Fairway & Greene—whose business is 98 percent green-grass only—has been the trusted apparel brand of choice worldwide for avid golfers and PGA professionals for more than 15 years.
MEN’S FALL 2010 COLLECTION OVERVIEW
The Fairway & Greene Men’s Fall 2010 Collection includes four distinctively colored and styled collections for every taste and geographic region. In the collection, late Summer transitions into cool pastels, moves into sun-drenched brights, then into warm Fall jewel tones until finally concluding with a sophisticated range of heritage classic natural shades.
The Monterey Bay collection—which includes Knit Shirts, Pureformance™, Pureformance™ Fleece, Classic Jersey, Sweaters, Woven Shirts and Bottoms—was inspired from the sky, sand, sea and landscape of this spectacular, popular California coastal location.
The collection’s color palette (Pool, Butter, Cricket, Linen, Ink and White) is comprised of the blues of the ocean and the greens of vegetation, blended with the neutral sand and clear skies. The shirt selections are comprised of the company’s original Signature Lisle, which is a 100 percent mercerized Egyptian Cotton Shirt and F&G’s Pureformance ™, which is a proprietary blend of Cotton and Wicking Polyester. Both fabrications are top sellers and appeal to the purist as well as the practical.
The company continues to provide its classically designed Stripes and subtle Jacquard patterns. Every shirt is conceived knowing the majority of F&G’s clubs customize with their respective logos. The logo needs to appear as if it was part of the original design, which is always something F&G bears in mind during the design process.
The Savannah Collection represents a departure—a new experiment, if you will—for F&G. The Savannah Collection feels more like the islands—or the Southeast, Southwest or California—than the company’s typical Fall color palette.
“Savannah is our most fun-in-the-sun line,” says Teri Martin Schleifer, Fairway & Greene’s Vice President, Design. “It has bright, but softened colors. They aren’t electric, but somewhere between brights and pastels.”
While Savannah’s silhouette is targeted to attract younger golfers, the collection still will also appeal to older golfers. There are also some vintage, bigger, bolder rugby stripes in the collection, which is a little preppy.
Fairway & Greene has taken its Pureformance™ fabric—a younger man’s fabric—and added some bells and whistles such as a great F&G collar.
The Savannah category—which comes in Marine, Flamingo, Jade, Coral, Plum, White and Chambray—includes Knit Shirts, Pureformance™, Pureformance™ Fleece, Classic Jersey, Sweaters, Woven Shirts and Bottoms.
The Donegal Collection features the quintessential Fairway & Greene Fall color palette, which is very reminiscent of Europe and, in particular, Northwest Ireland—hence the Donegal name.
The classic, rich menswear colors speak to the company’s customers, and play off on some gorgeous colors such as rich European plaids and paisleys. F&G also added Vanilla as an accent color instead of White, which would have made all the colors in the Donegal Collection appear too soft, Martin says.
Donegal—which comes in French Blue, Wine, Fir, Straw, Java and Vanilla—includes Knit Shirts, Pureformance™, Pureformance™ Fleece, Classic Jersey, Sweaters, Woven Shirts, Bottoms and Outerwear.
Fairway & Greene has found most men consider the golf shop as their own private clothier, and the Kensington Collection is very reminiscent of the Kensington section of London, which represents high society.
Kensington is a refined collection, with a very narrow delivery. Most of the shirts feature self-fabric collars with luxe fibers. Kensington also takes a trip back to some vintage heritage pieces, such as Baby Alpaca vests. Baby Alpaca is the fine hair garnered from the first shearing of a baby alpaca.
“This is my favorite collection,” says Teri Martin Schleifer, Fairway & Greene’s Vice President, Design.
Kensington—which comes in Moonlight, Merlot, Vanilla, Cognac and Black—includes Knit Shirts, Sweaters, Woven Shirts, Bottoms and Outerwear.
In the Chicago area Fairway & Greene is carried at the following pro shops: Cog Hill, Olympia Fields Country Club, Beverly Country Club, and The Glen Club.
For more information on where to buy, visit www.fairwayandgreene.com