Bridgestone to Bring Yellow and Orange Golf Balls to U.S. Market

by Rob on August 31, 2010

in Golf Balls, News

Bridgeston e6 Orange

Bridgeston e6 Orange

In a few short years, Bridgestone Golf’s e6 has become one of the most popular game improvement golf balls in the U.S. market. Widely
renowned for its ability to help curb slices and hooks, thanks to its maximum forgiveness on off-center hits, the ball has become a favorite for those golfers seeking greater distance and accuracy. This fall, Bridgestone Golf, the #1 ball-fitter in golf, is excited to unveil limited availability of two new bright yellow and bright orange colored e6 balls.

Bridgestone e6 Yellow

Bridgestone e6 Yellow

While the yellow and orange e6 balls are exciting new offerings in North America, colored golf balls are nothing new for Bridgestone, especially in Japan. Nearly 2 out of every 5 golf balls sold in Japan are colored, and Bridgestone currently is responsible for over 56% of all colored balls sold in that market, ranging in various color and performance choices. In fact, colored golf balls are even played by Bridgestone’s Japanese Tour players as illustrated by Katsumasa Miyamoto’s record-breaking back nine 29 with an orange ball at Firestone Country Club during the 2010 WGC Bridgestone Invitational.

“The e6 is the 4th best selling golf ball model at off-course retailers year-to-date, because it significantly reduces the excess sidespin that the majority of amateur golfers struggle with,” said Brandon Sowell, Director of Marketing – Bridgestone Golf, Inc. “As a result of its popularity, we have received a lot of consumer requests to offer it in color options too. Those requests along with our success with colored golf balls in Japan prompted us to do a survey through our social media platforms last spring, to gauge whether or not our customers would play a yellow or orange golf ball. The number that responded with strong interest was impressive so we are going to give them what they wanted.”

In the same survey, Bridgestone found an overwhelming amount of respondents (73%) cited better visibility as the key reason for wanting to play a colored ball. As a result, Bridgestone has introduced the concept of Super Visibility Coloring, making the new yellow and orange versions of the e6 the brightest premium golf balls on the market. The bright yellow and bright orange e6 limited edition golf balls will feature the same unique three-piece construction that the traditional white e6 has- maintaining its improved distance and accuracy performance. Proving this point, the e6 took home best-in-class awards for innovation, feel and performance in the $21-35 per dozen category of the 2010 Golf Digest Hot List. The e6 was the only golf ball in the entire 2010 Hot List to garner 3 best-in-class awards for
one category.

The new e6 balls will be available November 1st at golf specialty stores and green grass retailers nationwide and will feature a street price of $26.99 per dozen (MSRP – $38 per dozen).

Which color of the Bridgestone e6 will you buy? Orange or Yellow?

www.bridgestonegolf.com

{ 5 comments… read them below or add one }

Jessica September 1, 2010 at 7:56 am

The yellow of course. Orange looks too much like Tennessee or Clemson orange.

Sunny September 11, 2010 at 12:36 am

How about color e7′s? Any idea if those will make it stateside?

Greg September 15, 2010 at 11:59 pm

I cant wait. I hope they stay on the market. I wish Srixon made the Trispeed in yellow too.

hanah October 18, 2010 at 10:18 pm

Bridgestone to Bring Yellow and Orange Golf Balls to US Market-This fall, Bridgestone Golf, the #1 ball-fitter in golf, is excited to unveil this product ….feel free and visit on this web site….http://cheaporangegolfballs.com

Fairy October 19, 2010 at 6:05 am

If I were you guys, choose an orange golf ball for night golf. It plays just like a regular golf ball and uses a jumbo glow stick for extra brightness. See much more at http://cheaporangegolfballs.com for more info.

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