Not to be outdone by Ping, TaylorMade Golf is launching a new product via webcast next Thursday, September 9.
President & CEO Mark King will introduce a new product via worldwide webcast in a format that promises to deliver a unique and memorable experience for consumers; it enables their participation in a universal curtain-pull on a remarkable new TaylorMade product like never before. The passion and inspiration associated with an initial product launch has long been held in reserve for the company’s sales force. This fall, a global online audience will share in the anticipation and excitement.
“We think what we show will instantly become the most sought-after product in the marketplace,” said Bob Maggiore, Vice President of Brand and Marketing.
How To Watch
Watching the webcast is easy, simply log onto www.taylormadegolf.com on September 9 at 12 p.m. Pacific time and load the interactive video presentation, which is scheduled to last approximately 10 minutes. Following the launch, the video footage will remain available on TaylorMade Golf’s global website for additional viewing.
Is this the wave of the future of golf product launches? Only time will tell, but it’s refreshing to see golf companies adopt new tactics for launching new products.
So what do you think TaylorMade is going to introduce next Thursday?
{ 3 comments… read them below or add one }
I believe they will be the Forged R9, A (Try) to remake the 300 Forged
It is a new driver.
Taylormade did not quite hit the mark with the superdeep. It delivers a low spinning boring trajectory, but it is just too hard to hit, as it offered no forgiveness. Even the tour and LDA players dropped it.
Point is, the club worked. So they have revamped it, increasing forgiveness and have allowed for a novel placement of weights to allow players to optimize the the concept, but in a more forgiving fashion!
I am setting up a company to sell golf equipment and would like to become a factory disturber for your equipment.
who do I contact and what steps must I take?