TaylorMade Golf Offers “Tour Pro for a Day” Sweepstakes

TaylorMade Golf Tour Pro for a Day Sweepstakes
In the spirit of making your golf equipment work for you on and off the course, TaylorMade Golf Company is launching a unique customer loyalty program that will land one lucky golfer a once-in-a-lifetime clubfitting opportunity.

Consumers who register their TaylorMade products through the company’s website are entered into a “Tour Pro for a Day” sweepstakes*. TaylorMade will visit the home of one lucky winner, pick them and three friends up in the iconic white TaylorMade Tour Truck – the same high-tech van that the PGA Tour professionals visit to get their custom equipment built during tournament week – and drive them to a local golf course where they will each receive a full set of custom golf clubs built on the Tour Truck by famed Tour fitters Wade Liles and Henry Luna.

“When consumers make a purchase, they’re not just buying the product, but buying into our entire company,” said Bob Maggiore, TaylorMade Golf Company’s vice president of global brand and product creation. “This is an incredibly unique opportunity where we’re not just rewarding our faithful customers with additional goodies or equipment like other programs, but an experience to step into the shoes of a Tour player for a day.”

The sweepstakes is part of a larger consumer registration program in which new owners of TaylorMade’s metalwoods – including the white R11 and Burner SuperFast 2.0 drivers and fairway woods – can submit their product information at www.taylormadegolf.com to receive the company’s latest news and information. The program kicks off on the heels of one of the most successful product launches in golf’s recent memory – the TaylorMade R11 driver in February – which in the 2011 timeframe of January-April, according to Golf Datatech, contributed to the entire golf industry’s first metalwood dollar share increase in those months since 2007.**

*NO PURCHASE NECESSARY TO ENTER OR WIN; Promotion begins at 12:00 am Pacific Time on 6/3/2011 and ends at 11:59 pm on 8/31/2011; open only to residents of the 48 contiguous US states or DC who are 18 years of age or older; see Official Rules at www.taylormadegolf.com for additional eligibility restrictions, prize descriptions/restrictions/values, odds, and complete details; void where prohibited.


Author: Rob Hayashida

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