Nike Golf NG360 App Review: Improve Your Game One Swing at a Time

Nike Golf recently launched its first golf performance iPhone app and integrated website that allows golfer’s of all abilities to improve their game. We were down in Fort Worth, Texas at Nike Golf’s Research and Development facility “The OVEN”, to learn about what makes the NG360 App so revolutionary and get a hands-on demo.

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Over the last week and half since the NG360 App launched, I’ve been using the app on my iPhone, and really like how easy it is to use and tightly integrated into the accompanying Nike Golf NG360 website 

The NG360 App
NG360 App consists of four primary areas: My Game, My Swing, My Body, and My Gear. In order to begin using the app, you need to sign-in using either Nike Plus, Facebook, or Twitter account.

My Game
The Game section of the Nike NG360 app for the iPhone lets you keep score and track stats-driving accuracy, greens in regulation, and putting for up to four golfers. The interface is dead simple to use, just select your course from the list, select the tee box, and start your round. On Each hole, you select if your drive went, left, center, right, and the score with the number of putts. Hit the “Done” button, to advance to the next hole.

It does not get any easier than this to track your stats and your entire round. At the end of your round you have the option to save your scorecard and all of this information then gets sent NG360 website, where all this information is displayed into easy to read charts and graphs, called the Dashboard. If you use the Nike+ Fuel app, the Dashboard on the NG360 app, looks identical to it, but tailored to your golf game.

My Swing
The Swing section of the app allows you to capture your golf swing using your iPhone’s camera and making it available for review by other golfers. That also includes the Nike Golf Swoosh Staff professionsals, who will periodically provide feedback on select swings-this is only available for NG360 members.

Another cool feature is the ability to view the swings of Nike Golf Athletes (Stewart Cink, Jhonattan Vegas, Charl Schwartzel, Anthony Kim, Paul Casey,and Suzann Pettersen) from two angles:down the line and and face on. And you can even compare your swing to their swings as well and get a reality check of whats working and whats not.

On the website, you can upload a swing from your computer and leave feedback for other golfers who have uploaded their swings for review. The drawing tools are a nice little feature, that is integrated into the swing capture, which makes it a great teaching and learning tool.

My Body
This will help golfers get into golf shape, thanks to Nike Golf’s partnership with the Gray Institute, the foremost leader in Applied Functional Science. The Gray Institute has developed the NG360 Functional Performance System that is tailored to golf movements that the body makes, a clear distinction from other training systems.

What is great about the My Body section of the app and website is how each exercise is broken into one of six categories aimed at making you a better golfer: Felxibility, Power, Endurance, Strength, Resiliency, and Balance.

Each video, features Nike Golf Athlete Paul Casey demonstrating the exercise from multiple camera angles, along with a brief description, and amount of time you need to do the exercise. The functional movements in the videos are all tailored to the game of golf, with the goal of improving you from the inside out. This section is invaluable in my opinion to golfers of all abilities and love that I have access to these exercises at the course and on the range from my iPhone.

My Gear
Golfers can navigate products on the website that are suitable to their needs, while also receiving product recommendations from the Nike Swoosh Staff. Golfers can also upload the contents of their bags in the “What’s in their Bag” section. “My Gear” will increasingly become more robust as the NG360 App evolves.

The Future of the NG360 APP
The new NG360 App is one piece of a bigger initiative that is a holistic approach to improving golfers’ performance through physical evaluation and training, custom fitting of equipment and digital tracking applications. With all the data that Nike Golf is capturing by having consumers use the app and website, it should be interesting to see what’s next for NG360.

The NG360 app, gives Nike Golf a ton of insights on its customers and feedback on what goflers need help with in their golf game. I wouldn’t be surprised to see future integration with the Nike+ Fuel Band to capture swing data, like swing speed, or calories burnt during a golf round, etc.

It will be interesting to see where this goes and quite frankly a genius marketing move by Nike Golf to help build brand loyalty and build the next generation of golf clubs and equipment tailored to meet the needs of golfers.

Overall, the Nike Golf NG360 App is must for every golfer in my opinion, regardless of what brand of golf clubs you use. The Scoring metrics, functional golf workouts and exercises, and swing capture are what make this app stand apart from other apps on the market.

What are you waiting for? Download the Nike Golf NG360 app (iPhone only for now, an Android version is in the works), it’s free!

www.nike.com/nikegolf/ng360/

Author: Rob Hayashida

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