TaylorMade Introduces RocketBladez Irons
TaylorMade Golf President and CEO Mark King announced the arrival of what he says is the biggest iron innovation to date. Today, via a global webcast, King officially introduced RocketBladez, an iron with a remarkable new technology that promotes high launching, long, straight and quick-stopping performance for golfers of all abilities.
About RocketBladez Technology
RocketBladez’ key new technology is its “Speed Pocket,” inspired by the distance-enhancing benefits of the RocketBallz fairway woods and Rescue clubs. TaylorMade engineers incorporated the Speed Pocket into RocketBladez irons to promote faster ball speed and a higher launch angle to promote longer, high-flying, quick-stopping shots. Altogether, the RocketBladez set consists of eleven individually designed clubheads, each tailored in size, shape and features to maximize distance, control and feel like never before.
“Metalwoods have advanced tremendously since TaylorMade introduced the first one in 1979,” said King. “The ball has advanced too, and even footwear and apparel have improved a great deal. But there hasn’t been a significant advancement in irons since the perimeter-weighted cavityback was introduced more than 50 years ago. The Speed Pocket changes that – it’s a once-in-a-lifetime innovation in the iron category. If your iron doesn’t have a Speed Pocket, your iron is out-dated.”
Incorporated into the 3- through 7-irons, the Speed Pocket is a 2mm-wide slot in the sole of the iron that flexes and rebounds at impact, increasing the speed of the face to promote faster ball speed, a higher launch angle and a higher, stronger ball flight that lands on a steep, quick-stopping descent angle.
The Speed Pocket advantage is especially effective on impacts made low on the face. TaylorMade studies indicate that 68% of iron shots by amateur golfers are mis-hits below the center of the face. The Speed Pocket helps to significantly increase ball speed and distance on those low-face mis-hits.
RocketBladez Tour Version
Tour professionals will also benefit from the distance benefits of the Speed Pocket, as TaylorMade is also offering a RocketBladez Tour model. Unlike other distance irons, the RocketBladez Tour iron delivers consistent distance and is void of “hot spots” on the clubface, to ensure predictability and distance consistency from shot to shot.
“We created RocketBladez irons for amateurs, but when our Tour Staff pros tried it, they wanted it,” said King. “We created a Tour version, and they love it. It’s the first distance-oriented iron to be played on Tour. The genius of the Speed Pocket is that not only does it deliver more speed for more distance, it delivers consistent speed, so shots fly a consistent distance. That combination of speed and consistent distance is what made the eyes of our tour pros light up.”
The 3- through 7-irons boast the most sophisticated clubface TaylorMade has ever created for a Tour iron, fashioned from fast, high-strength stainless steel with improved Inverted Cone design. Consistent distance gaps throughout the set made possible by careful management of the Speed Pocket, Inverted Cone, face thickness, CG location, loft and shaft length.
RocketBladez irons are priced at $799 with steel shafts, $899 with graphite shafts, and are available for pre-order on October 23. The irons hit retail starting Friday, November 30. RocketBladez Tour Irons will be available at retail February 1 for $899.
Learn more at taylormadegolf.com.