Callaway Golf today launched a new product introduction that taps the power of Twitter to reach serious golfers everywhere.
Tweet to Unleash features a concealed image of Callaway’s newest driver. The driver image and a series of eight videos featuring Dr. Alan Hocknell, SVP of Callaway R&D, will be dynamically unveiled based on the volume of Twitter conversation surrounding the hashtag #LongestDriverInGolf.
Fans who tweet with the hashtag will be automatically entered to win one of 10 drivers Callaway is giving away during the campaign. Winners will receive the 2013 driver well before it is available at retail in January.