Dustin Johnson & Martin Laird Brave the Elements to Launch New adidas Golf GORE-TEX Outerwear

To kick off golf’s The Open Championship at Muirfield in Scotland, well-known for its variety of weather conditions, adidas Golf executed an all-weather event of Hollywood proportions. The event was in celebration of adidas Golf’s new line of weather wear featuring GORE-TEX, and — appropriately — pitted golf stars Dustin Johnson and Martin Laird against the elements in a stormy closest-to-the-hole competition during what was actually a sunny Scottish evening.

adidas Golf utilized a high-tech weather machine to create weather elements to showcase the strength and versatility of their new GORE-TEX outerwear, and each player spun a wheel to determine what “weather” their counterparts would encounter. Laird kicked off the event as Johnson spun the wheel to determine what weather condition he received for his first shot; DJ purposely stopped it at ‘The Perfect Storm’. The duo continued to take turns for several rounds, until the last round was selected by the adidas Golf Facebook audience. Johnson weathered the storm in a sudden-death overtime and both Tour players walked away completely dry under their new adidas Golf GORE-TEX outwear.

The adidas Golf GORE-TEX® Two-Layer Jacket will be available in five colourways beginning September 1, 2013: BLACK / GORE GREY, GORE BLUE / GORE GRAY, GORE GREY / BLACK, GORE ORANGE / BLACK and WHITE/BLACK carrying an MSRP of $325 USD.  The adidas GORE-TEX® Two-Layer Pant will also be available on September 1, 2013 in BLACK colourway carrying an MSRP of $250 USD.

As a gesture of goodwill, adidas Golf donated £5,000 to the challenge winner Dustin Johnson, who in turn has pledged the money to East Lothian Special Needs Play Group, a local charity purely funded by donations that works with children with a wide spectrum of physical and mental needs.


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Author: Rob Hayashida

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