Callaway Golf decided it was time to make an adjustable face driver, that combines their Forged Composite and with its OptiFit Technology-resulting a performance driver for all golfers. Watch this video of Callaway’s Matt Haneline, talk about all the features of the soon to be released driver, from the 2012 PGA Merchandise Show.

Callaway RAZR FIT Lightning Review
I played 9 holes with Callaway RAZR FIT driver and I was really impressed with how easy it is to hit. The Variable Face Technology and Hyperbolic face give the RAZR FIT a large sweet spot that’s easy to hit. The RAZR FIT produces a nice medium-high trajectory on your drives, that explode off the face.

The Forged Composite crown helps reduce weight and create an optimal center of gravity, which makes for a high MOI driver that is very forgiving. Even on shots not hit squarely on the face, like the toe of the driver, my drives resulted in more of a fade, than a slice.

In terms of adjustability, you can set the face square/neutral, open, or closed. So your options are limited in terms of adjusting the face, but I prefer a simple setup like this, because you don’t have to mess around with so many settings. This in my opinion is where Callaway got it right. Changing the face is a snap, with the torque wrench that’s included. The RAZR FIT comes with a stock ALDILA RIP’D NV 458 CC 45.5″ shaft, that has a D5 swing weight, and Golf Pride, New Decade grip.

If your looking to purchase an adjustable face driver, you really should consider the Callaway RAZR FIT. It’s simple setup and forgiving face make it a great driver for all types of golfers.

The Callaway RAZR FIT driver will be available February 17, 2012.

www.callawaygolf.com

Kyle Stanley’s Setup for the 2012 Waste Management Phoenix Open:

• Driver: Titleist 910D3 8.5 with Mitsubishi Diamana Kaili 70X
• 3-wood: Titleist 910Fd 13.5 with Mitsubishi Fubuki 83X
• Irons: Titleist 503i 2-iron; MB712 4-P with Project X 6.5
• Wedges: Vokey Design 52.08, 56.14, SM4 60.10 with TT Dynamic Gold S-400
• Putter: Scotty Cameron Timeless (GSS)
• Ball: Titleist Pro V1x

www.titleist.com

Today COBRA Golf made it official, golfing sensation, Rickie Fowler, will join their worldwide roster of professional golfers. COBRA Golf will supply Rickie with the latest golf clubs as well as Tour Staff Bags and a selection of accessories. Rickie, who signed with PUMA Golf in 2009, will now represent the full COBRA PUMA GOLF brand both on and off the course. Rickie will also be featured in upcoming marketing campaigns for both COBRA and PUMA Golf.

“Rickie’s focus, determination and performance combined with his stand out style and joy for the game make him a perfect match for COBRA Golf,” said Bob Philion, President of COBRA PUMA GOLF. “He has had a tremendous effect in the golf industry over the past few years and his influence continues to grow. As we continue the revitalization of COBRA globally, Rickie Fowler will be instrumental in bringing our core DNA to life by being grounded in performance while bringing an edgy, unique personality and style to life. He will help us introduce the new COBRA Golf to a new group of consumers.”

Orange-Outs Tour Events
To celebrate Rickie’s full COBRA PUMA GOLF partnership, ‘orange-outs’ will happen at various Tour events, COBRA PUMA GOLF Experiences, retailers and this week at the 2012 PGA Merchandise Show. ‘Orange-outs’ will celebrate Rickie Fowler, his favorite color and the new COBRA AMP™ line of drivers, irons, hybrids and fairway woods. In some instances, fans will be able to participate and support Rickie, like this week at the Farmer’s Insurance Open. For information how you can join in on the fun, visit our Facebook page at www.facebook.com/cobra.

Rickie Fowler’s Cobra Golf Setup for 2012
Rickie will start out the year with COBRA’s brand new AMP™ Driver featuring E9 Face Technology™ with dual roll, Advanced Material Placement™, Adjustable Flight Technology™ with details in Rickie’s favorite color, vibrant orange, the AMP 3-Wood and AMP Pro Prototype Irons. Throughout the year, he will continue to test new COBRA Golf product and add it to his bag.

“I am so excited to have the COBRA sticks in my bag and be a full part of the COBRA PUMA GOLF Team,” said Fowler. “I’ve been hitting the AMP Driver great; I’m getting a lot more distance and the orange details look really fresh. I can’t wait to get out at Torrey Pines and put my new COBRA clubs into play.”

www.cobragolf.com

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Leveraging the success of the Nike Lunar Control men’s golf shoe, Nike Golf is expanding its Lunar offering with the addition of the new Nike Lunar Ascend men’s golf shoe. Loaded with innovative Nike technology, the Nike Lunar Ascend features Nike’s Hyperfuse construction and Integrated Traction.

Available on January 1, 2012, The Nike Lunar Ascend is engineered with the ingredients of the perfect lightweight and breathable golf shoe that combines stability and the comfort of Lunar cushioning. To achieve these optimal combinations, Nike Golf collaborated with Nike Inc. to utilize Hyperfuse construction to deliver the perfect summer golf shoe.

Hyperfuse Construction
An upper construction technique that originated in Nike Basketball, Hyperfuse construction is an innovative multi-layered construction that ensures lightweight support, comfort, breathability and durability. Hyperfuse is an engineered composite of three different materials: an internal synthetic underlay for structure and support, a performance mesh layer for breathability and a thin TPU durable outer layer for additional protection and support. The base stability layer and the breathable layer are fused together with the thin TPU skin layer for a no-sew construction. Hyperfuse construction allows the Nike Lunar Ascend to achieve structure and stability while maintaining lightweight breathability. This Nike innovative technology results in a serious performance golf shoe.

Lunarlon and Integrated Traction
The Nike Lunar Ascend utilizes the Tour-proven Lunarlon foam cushioning paired with an Integrated Traction performance outsole. Integrated Traction is a molded TPU outsole that enhances traction and ground feel while reducing the overall weight of the shoe. The lower profile of the Nike Lunar Ascend increases stability while utilizing Integrated Traction to eliminate spike pressure and maintain traction. The Integrated Traction outsole allows more flexibility and greater natural motion for the foot.

Developed in Nike’s Innovation Kitchen, Lunarlon cushioning system is another proprietary technology from Nike that offers underfoot comfort, ground feel and stability. The Lunarlon foam midsole is lightweight, durable and highly responsive resulting in a unique combination of cushioning and support.

Packed with golf-specific technology, the Nike Lunar Ascend is the pinnacle lightweight and breathable performance summer golf shoe.

Nike Lunar Ascend Key Features:

• Hyperfuse technology combines synthetics, mesh and TPU
• Lunarlon cushioning in heel
• Full-length comfort sockliner
• Full-length TPU Integrated Traction
• Nike Power Platform

Nike Lunar Ascend
Available: 1/1/2012
MSRP: $130.00 (MAP/Street $99.99)

Colors: White/Black-Action Red-Granite; Black/Black-Grey-Electric Green; Soar/White-Metallic Cool Grey-Black; Cool Grey/White-Black-Action Red

www.nikegolf.com

It’s funny how in life, what’s old is new and what’s new is old, and this is evident with the new Cleveland Golf Classic line of drivers. The Cleveland Classic driver takes its cues from the old persimmon drivers of golf’s past, with its color scheme and sole design, that reminded me of the old wood driver from my first set of golf clubs. But, don’t let its old school style fool you, this driver is packed with performance features you’d expect in a titanium driver.

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Look and Feel
What I love about the Cleveland Classic is its pear-shaped profile, that most golfers will find aesthetically pleasing at address. And what’s also really cool is how gold color trapezoid on the center of face further adds to the retro look, but also serves as an alignment aid.

While the Classic feels really light when you pick it up, don’t let that fool you. Cleveland Golf engineers, created a clubhead that features a traditional weighted head at 199g.The mass in the clubhead helps promote power and forgiveness, without slowing down your swing. Other factors that lend to its ultralite feel are what is called RightWeight Fitting.

RightWeight fitting is a combination of multiple factors: unique grip, shaft, and clubhead to achieve a specific performance. That’s why the Cleveland Classic is available in three different models: Classic 270, Classic 290, and Classic Tour. This is great, because not every golfer has different needs. For example, The Classic 270 (model tested) has a total club weight of 270 grams. This helps generate increased club head speed for maximum distance with the same swing effort.

Performance
The Cleveland Classic driver has the largest and deepest face ever produced by Cleveland Golf. This results in giving the average player one of the largest effective hitting areas and hot ball flight. You can crush your drives with the Cleveland Classic and it produces a really nice mid-high trajectory ball flight. What I really liked is how easy it is to work the ball and shape my shots with the Classic driver.

In terms of forgiveness the Cleveland Classic doesn’t disappoint. The large face uses MaxCOR2 technology for added distance and forgiveness on off-center hits. Please keep in mind that while your drive may go off target left or right, your misses will not be as severe. Will your drive go as long on a miss-hit? Of course not. But it won’t be as bad of a miss. I’ll take that any day of the week!

Overall, the Cleveland Classic driver is one of my favorite drivers from Cleveland Golf. It’s retro style, large deep face, and RightWeigt fitting technology make this a driver worth checking out. I think you’ll be pleasantly surprised by Cleveland Classic.

Cleveland Classic Driver available Mid-February 2012. Pre-order now!

$299.99 (Classic™ 270, Classic™ 290); $379.99 (Classic™ Tour).

www.clevelandgolf.com

The Tommy Hilfiger Group, is pleased to announce that Keegan Bradley, the 2011 PGA Championship winner and PGA Tour Rookie of the Year, will serve as global ambassador for the Tommy Hilfiger golf line through 2014. Commencing January 2012, Bradley will represent the brand by wearing select pieces from the men’s golf collection.

“I am thrilled to have Keegan Bradley as the global ambassador for our golf collection,” said Tommy Hilfiger. “His energy both on and off the course is inspiring and a wonderful fit for our brand. We wish Keegan the very best on his upcoming season.”

“I am really excited about joining the team at Tommy Hilfiger,” said Keegan Bradley. “Tommy Hilfiger is an iconic American brand and I am extremely proud to be a part of its growth in golf going forward. The brand produces fantastic apparel for wear both on and off the golf course and in my opinion, if you look good, you play good!”

“Keegan’s style, values and determination make him an ideal person to have on our team,” said Mark Fletcher, President of Fletcher Leisure Group. “The timing could not be better as Keegan’s game has great momentum as does the Tommy Hilfiger brand.”

Tommy Hilfiger Spring Collection
The Spring 2012 collection is inspired by the preppy, energetic spirit of the Tommy Hilfiger brand. Adding a twist to signature classic American sensibility, the collection’s technical performance fabrics focus on style and fit. Through a licensing agreement with Fletcher Leisure Group, the men’s and women’s golf line is available in the U.S., Canada and Europe at private and public golf clubs, golf specialty stores, sport specialty stores, resort accounts, and corporate accounts, as well as tommy.com.

www.tommy.com

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To complement Nike Golf’s industry-leading Tour Performance line of apparel, the Nike Golf Sport Collection delivers new style choices. With bold and statement-making styles, Nike Golf’s Spring 2012 Sport Collection empowers athletes to show their true colors and express themselves both on and off the course through the passion of sport.

Nike Golf apparel exudes high energy, but the 2012 Sport Apparel collection goes further in delivering youthful styling to golfers who want an exuberant, expressive look. The Sport Collection features new designs for polos, cover-ups, pants, shorts and headwear that represent a vibrant and irreverent passion for golf as a modern and athletic game for all ages and attitudes.

The Sport Collection features playable, technical golf apparel that integrates Dri-FIT and cotton-blend fabrication to keep golfers cool and comfortable. The materials signal a return to the comfort in performance Dri-FIT blends for a more relaxed and casual attitude, but are still designed and styled to be authentic to golf. Silhouettes in the Nike Sport Collection are trim and tidy. With a slightly slimmer fit and cotton-blend fabrics, the Sport Collection styles are bold and stylish.

Color is the noise in the Nike Sport collection with an emphasis on Safety Orange, an iconic Nike staple, in both body colors and details. Notable among the new releases is the Jersey Swoosh polo (MSRP $75.00) and the Sport Heather Pant (MSRP $110). The Jersey Swoosh polo has a sleek-fitting cut, a variety of bold seasonal colors and Nike’s patented Dri-FIT technology. The Sport Heather pant is a new slim-fit cut that uniquely blends classic fashion with modern details for golfers who want to look stylish while maximizing their performance on the course.

“Our Men’s and Women’s Sport Collections provide an exciting new apparel line with a different point of view towards the sport of golf,” said Doug Reed, Global Category Business Director, Nike Golf Apparel and Footwear. “This collection gives consumers an alternate way to enhance their ‘expression of golf attitude and style’ both on and off the golf course. The Nike Golf Sport Collection gives the athlete a new look and feel for golf apparel that moves beyond the traditional boundaries of golf.”

www.nikegolf.com

Wagner of the U.S. drives off the first tee during the final round of the Sony Open golf tournament at the Waialae Country Club in Honolulu, Hawaii

Earlier this week at Waialae Country Club, Johnson Wagner told TaylorMade Tour representative Paul Loegering that with the R11S, he had “never been able to hit is driver so long, high and straight.” Wagner, a new member to the TaylorMade Tour Staff in 2012, used his new white driver and a lot of confidence to pull away from a congested field at the Sony Open for his third PGA Tour win of his career.

The all-white, USGA maximum 460cc R11S features a 3° Flight Control Technology (FCT) sleeve and an all-new 5-way Adjustable Sole Plate (ASP) which allows the golfer to find their optimum address set-up – a proprietary setting not found in any other driver. Combined with TaylorMade’s Movable Weight Technology (MWT), the new R11S driver can be tuned for 80 separate launch settings, making it the most adjustable driver in golf.

Last week at the Hyundai Tournament of Champions, Wagner finished in the Top 10 and now sits atop the 2012 FedExCup points race.

Johnson Wagner’s Setup for the 2012 Sony Open:

• Driver:TaylorMade R11S driver 8*
• Fairway Wood: TaylorMade Burner SuperFast 2.0 fairway 15*
• Irons: Titleist CB712 3-9
• Wedges: Vokey Design 248.06, 254.10, 60E
• Putter: Scotty Cameron prototype
• Golf Ball: Titleist Pro V1x
• Apparel:Ashworth Mesh Back Pocket Polo: AM1377 Navy

www.taylormadegolf.com
www.titleist.com
www.ashworthgolf.com

Continuing with the perpetual theme of speed and distance in its new VR_S line of clubs in 2012, Nike Golf is introducing the Nike VR_S irons. Nike’s new award-winning VR_S club line is an extension of the successful Nike VR franchise, which was first introduced in 2008 and has more than 50 worldwide wins including three major championships.

The Nike VR_S irons feature NexCOR variable face-thickness technology, resulting in Nike’s fastest and farthest irons ever. Nike’s new NexCOR Face Technology brings driver face technology to its irons for the first time. It maximizes distance for the widest range of players through a new speed-expanding multi face thickness design. The NexCOR infinity design creates a bridge for ultra-thin, ultra-hot faces and unmatched ball speed from every club in the bag.

Nike engineers conducted impact studies and were able to map where consumers hit the ball on the face at impact on every club. Based on those results, the location of the NexCOR technology differs from club to club.

“We are driven to help golfers get better,” said Tom Stites, Director of Club Creation for Nike Golf. “This NexCOR technology allows for the clubface to produce greater energy return, higher trajectory and longer and straighter shots. Golfers will start noticing that they are hitting shorter irons into the greens. This will not only help to improve their confidence level, but also their game.”

The VR_S clubface delivers a high COR face for more distance. The new face construction expands the maximum COR zone from the low-center to the high-toe where the majority of iron shots are struck.

Using Nike’s PowerBow technology, the weight is positioned off the face with an undercut construction. The PowerBow technology produces a faster, higher launch for maximum carry, straighter ball flight and steeper descent to hold greens.

The Nike VR_S family includes drivers, fairway woods, irons and hybrids — all combining to what is the fastest and hottest family of golf clubs that Nike Golf has ever produced, and, in turn, generating more distance for every shot.

Nike VR_S Irons

Specifications:
4-AW, True Temper Dynalite 90: S,R; RH/LH;
4-AW, Nike Fubuki K: S,R,A; RH/LH;
5H,6H,7-SW Nike Fubuki K: W; RH

Availability: February 3, 2012
Street Price: $599 STEEL/$699 GRAPHITE

www.nikegolf.com

The Nike Golf Method putter franchise is expanding its boundaries in a Nike way with the introduction of a new mid-Mallet putter, the Nike Method Concept. Inspired by the notion of the Concept car, Nike designers have created an iconic shape that blends art with science without sacrificing the game-changing performance that Nike Method technology delivers – a smoother stroke and a truer roll with far less skid.

The art is in the profound shape. This radical shape has the appearance of a blade, yet plays like a mallet. This bold red front and the strong black back design radiates Nike and will appeal to those who are curious and are looking for ways to bring a new level of confidence to the putting green.

The science is in the multi-material technology and the distinctive two body parts. The face of the putter is light, weighing only 90 grams. The body is heavy, weighing 200 grams. This innovative combination of the two sections results in a very high MOI-to-head ratio putter with a small mallet footprint. While the Nike Method Concept has a small mallet footprint, it provides the stability of the largest mallets in the game.

The lightweight aluminum face and a high-mass stainless steel body position the center of gravity farther back in the head and lower to the sole, delivering a truer roll. As with the successful Nike Method putter franchise, the Method Concept also features Nike’s polymetal groove technology that generates a faster forward roll at impact for increased accuracy.

“We are giving consumers something new and something better,” said David Franklin, Master Model Maker, Nike Golf. “There’s a reason the shape is the way it is. It allows us to infuse vital science and powerful technology that delivers a very high MOI in a relatively small package.”

The Nike Method Franchise has more than 35 worldwide wins on the professional tours, including three major championships.

“Method technology has such a good feel and it rolls the ball beautifully,” said Nike Golf athlete and 2011 Masters Champion, Charl Schwartzel. “Those two aspects in putting are very important.”

Availability: February 17, 2012

MAP: $199.00, RH/LH: 32”, 33”, 34”
MAP: $229.00, RH 41”, 43” Mid-Length

www.nikegolf.com