adidas’ iconic SAMBA is one of the most popular and recognizable shoes on the planet, with more than 35 million pairs sold worldwide. Now, for the first time, golfers can showcase the legendary footwear on the golf course with the introduction of the SAMBA GOLF shoe.

Introduced in 1950, the original SAMBA was created to enable soccer players to train on hard, icy ground and quickly evolved to become a dominant indoor soccer shoe. Over time, SAMBA’s combination of classic styling and comfortable fit fueled its transcendence into a modern-day essential worn everywhere from athletic fields to the mall and from city streets to the suburbs, and by virtually everyone regardless of age and gender. Athletes, celebrities, students, parents and grandparents have made SAMBA a ubiquitous part of global culture.

“SAMBA has been widely loved around the world for decades,” said Bill Price, Vice President of adidas Golf Footwear. “It’s time to bring its timeless styling to the golf course.”

SAMBA GOLF maintains the shoe’s classic silhouette and 3-Stripes design, and features a durable, suede toe-guard and the distinctive tan gumsole equipped with six cleats and THINTECH low-profile technology for improved traction, stability and support. The textile, synthetic-leather upper is water-resistant and provides lightweight, durable performance.

The footwear is offered in medium width and three colorways: Black/White /Gum, White/Black/Gum, and Satellite/White/ Gum- available at retail on March 1, 2012 at an MSRP of $100 USD; red/white/gum will be released on May 1, 2012.

www.adidasgolf.com

After 2 rounds of the BMW Championship, Justin Rose is tied for 1st at (11-under) and part of his success on the links could be attributed to the footwear he’s wearing: adidas Golf’s adiSTREET a spikeless cross-over street golf shoe.

Cross-over street golf shoes are slowly beginning to catch on with players on the PGA Tour, and this week at the BMW Championship, there has been no shortage of players wearing them at Cog Hill Golf Club, with Justin Rose being one of them. Rose will be wearing the adiSTREET the rest of the week on his quest to win the BMW Championship, he wore a pair of Ashworth Cardiff street golf shoes in the opening round, and debuted the white pair of adiSTREET with green soles in the second round.

The adidas Golf adiSTREET doesn’t launch until 11/1 (sunbelt region) and 2/1/12 for the rest of the world. What do you think of cross-over street golf shoes? Trend or here to stay?

www.adidasgolf.com

Sergio Garcia attempted “Golf’s Toughest Shot” to help promote the new adidas TOUR360 ATV, which utilizes innovative forefoot flexibility and zonal traction elements to deliver maximum grip, comfort and stability on every lie. An ultra-flexible sole helps golfers adapt to the ever-changing conditions of a golf course.

Watch this cool time lapse video of how they created the 3D canvas that Sergio Garcia used to attempt the “Golf’s Toughest Shot.” This is a visually stunning piece of imagery, and I can’t wait to review the adidas TOUR360 ATV and see if it holds up to its billing.

www.adidasgolf.com

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Find out what golf clothes from adidas golf Dustin Johnson, Justin Rose, Jason Day, Sergio Garcia, and Sean O’Hair (Ashworth Golf) will be wearing at the 2011 U.S. Open from Congressional Country Club.

www.adidasgolf.com

www.ashworthgolf.com

The Masters is the first major of the year and its always one of my favorites, because its when all the golf companies release special edition shoes, balls, and bags to commemorate the event. Adidas Golf doesn’t disappoint with its Masters edition green colorway of adiPURE golf shoe, with its 3 green stripes and green sole.

The adidas adiPure Masters Edition golf shoe will be worn by the following TaylorMade Tour Staff golfers:  Jason Day, Sergio Garcia, Justin Rose, Jim Furyk, Retief Goosen, Martin Kaymer, Martin Laird, Sean O’Hair, Camilo Villegas, Mike Weir, Y.E. Yang, and Edoardo Molinari.

www.adidasgolf.com

Dustin Johnson will be wearing adidas Golf’s line of Formotion Energy textured polos and Climacool 3-Stripes pants for the 2011 Masters at Augusta National Golf Club.

What do you think of DJ’s style for the Masters?

www.adidasgolf.com

At the 2009 Masters, Sergio Garcia debuted an one-off all white three black stripes staff bag, which he later decided to carry year round. While, staff bags are not the most practical bag to have for the average golfer, adidas Golf came out with the aG Tour stand bag – a smaller and more practical replica of Sergio’s iconic staff bag.

Watch this video of Gregg Hemphill, tmax gear Vice President  of Marketing/ Communications talk about the features of the adidas aG Tour Stand Bag from the 2011 PGA Merchandise Show.

adidas aG Tour Stand Bag Features:

• Staff bag look in a stand bag construction
• Synthetic PU and 600 denier nylon construction
• Six-way neoprene-lined top with full-length shaft dividers
• Six pockets include velour-lined valuables pocket
• Insulated water bottle sleeve
• New ultra-light stand and base system
• TPR weld adidas brand-mark logo application
• 6.5 lbs.

adidas aG Tour Stand Bag $229.99

www.adidasgolfgear.com

Just released this past week are the adidas Golf adiCOMFORT golf shoes, which feature a clean classic look, that unites with exclusive custom-comfort technologies to deliver a remarkable level of step-in comfort. The adiCOMFORT come in three widths to fit virtually any size foot and are available in both men’s and women’s. At $80, these golf shoes are bargain!

Watch this video of adidas Golf Product Manager Grant Knudson, talk about the features of the adiCOMFORT golf shoes at the 2011 PGA Merchandise Show.

adiCOMFORT Features:

• 2 year waterproof warranty.
• adiCOMFORT features soft leathers and lightweight synthetics for superior comfort, flexibility and durability
• FitFOAM polyurethane sock liner provides support, cushioning and comfort from heel to toe
• Soft textile lining and added foam surround the foot with extra comfort
• Softer EVA midsole foam for enhanced cushioning
• Wider base for more stability and comfort step after step

www.adidasgolf.com

The PGA Merchandise Show happens only once a year in Orlando, Florida and its not open to the public. Here, over a thousand vendors representing every facet of golf gather in one of the world’s largest exhibit halls to unveil the latest and greatest in golf clubs, clothing, technology and more.

As a brand team member, you’ll not only get to see and demo the newest in golf equipment, you’ll be a part of our team and help us launch a variety of industry-changing products. You’ll also receive an exclusive discount code to shop for TaylorMade, adidas Golf or Ashworth products just for entering.

What you Get

An all-expense paid trip to the 2011 PGA Merchandise Show, free 2011 equipment and apparel, and be a apart of the  TaylorMade, adidas Golf, or Ashworth team.

What do you have to do to enter?

Visit apps.facebook.com/taylormadebeourvip and in 250 characters or less, tell them why you like either TaylorMade, adidas Golf or Ashworth and why you should win one of just nine exclusive PGA Merchandise Show VIP Passes.

Hurry! Contest Ends January 9, 2011 @ 11:59 PM (PST)

apps.facebook.com/taylormadebeourvip

Adidas Golf Traxion Lite Golf Shoe

Adidas Golf, an industry leader in performance apparel and footwear, has unveiled TRAXION® LITE as the latest member of its GOLFLITE Collection — a line-up engineered to be both lightweight and extremely comfortable.

The key to the functionality of the new TRAXION LITE is the unique sport-styling, ultralight materials and adidas exclusive technologies which provide soft and durable performance at an accessible price in the rapidly emerging spikeless footwear market. The TRAXION LITE delivers the perfect blend of athletic style, comfort, and all-around performance.

Spikeless Technology
TRAXION LITE features spikeless Advanced Traxion Technology, which utilizes permanent gripping elements to promote superior grip, stability and comfort while preventing spike marks. Advanced THiNTech low-profile technology brings golfers closer to the ground for improved stability, power transfer and balance throughout the golf swing.

TRAXION LITE uses FORMOTION outsole technology, which offers decoupled zones in key areas, allowing each zone of the shoe to move softening the heel strike for a much smoother and natural feel when walking.

TRAXION LITE is offered with a one-year waterproof warranty and carries a manufacturer’s suggested retail price (MSRP) of $80.
It is available now at retailers in an early release colorway, white/university red/black, with two additional colorways (white/satellite/metallic silver, and white/white/black) releasing on February 1, 2011.

www.adidasgolf.com