Born from years of research and development as well as extensive player testing, TaylorMade Golf is proud to introduce the ATV (All-Terrain Versatility), a wedge created to offer golfers a simple choice to handle the multitude of shots and course conditions. With its strategically designed sole geometries, the ATV is the most versatile wedge in golf.

“Prior to the introduction of the ATV, the wedge is a piece of equipment that traditionally forces a player to sacrifice a certain shot type,” said Brian Bazzel, product creation manager for irons, putters and wedges. “The ATV wedge is engineered to perform beautifully on a multitude of different types of shots, including chips, pitches, sand shots, full shots from fairway, out of the rough, off hardpan, flop shots and bump-and-runs.”

The ATV’s sole design was designed with every curve, angle and edge serving a purpose to make the club more versatile. Significant relief at the toe, heel and trailing edge reduces resistance and changes how the sole reacts with turf and sand, depending on how the club is positioned at address and how much the face is opened. Each ATV sole is slightly different, depending on the loft.

Bazzel added: “You won’t find a bounce number etched anywhere into the ATV clubhead because the sole takes on different bounces depending on how you position the club for the type of shot you’re hitting, including where your hands are positioned in relation to the clubhead and depending on whether the face is square or to what degree it’s open.”

New Groove Design
The ATV wedge incorporates a new groove design created by the company’s R&D department that generates nearly as much spin as its previous highest spinning groove ever, the Z, outlawed in high-level competitions starting last year when the USGA reformed its definition of acceptable groove design. In addition, the flat areas between the grooves of the ATV wedge clubface incorporate a micro-texture that helps hold the ball to impart backspin.

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With more than 25 worldwide wins, including three major championships and counting, the Nike Method technology has become the new face of confidence in putting. The latest addition to the Nike Method putter franchise is the distinctive Method Core Drone, which already has tasted Tour success three months prior to it becoming available.

Nike athlete Suzann Pettersen already has won twice with the Method Core Drone, once on the Ladies European Tour at the Ladies Irish Open, and again on the LPGA Tour at the Safeway Classic. After her first victory with it in Ireland, she was so thrilled that she tweeted about it with an accompanying photo saying: “My new best friend from Nike. The Drone!”

Available on November 1, 2011, the Nike Method Core Drone features the Nike major-winning Polymetal groove technology in a high-Moment of Inertia (MOI) package. With its iconic larger mallet shape and milled face, the Nike Method Core Drone is loaded with geometry. Its extreme mallet design and Opti-mass weighting in the center and wing tips keep the clubhead on its path, preventing twisting and creating a smooth, accurate stroke. The high-MOI putter enables more stability, which provides a better roll and ultimately leads to increased confidence over every putt.

The Nike Method Core Drone also has the distinctive Polymetal Groove Technology that exists in all Nike Method putters, generating a faster forward roll at impact for increased accuracy. The polymer and aluminum grooves lessen impact vibrations and provides pure sound and feel. This helps eliminate backspin, which causes skidding and misdirection. This revolutionary and visibly distinctive red insert decreases backspin, which was expressed by Nike Golf athletes as an important ingredient to their putting accuracy, distance control and ultimate putting success. The less backspin, the more “true” the putt will roll.

The Method Core Drone also comes in a belly putter length and is one of six models in the Nike Method Core line.

Availability: 11/1/11
MSRP: $203.99 $227.99 Belly Putter (41”)
RH/LH: 33”, 34”, 35”
RH: 41”

www.nikegolf.com

Nike Golf is introducing the newest member to the Nike Method putter family, the Nike Method Core. Available on March 3, 2011, the Nike Method Core putter features a unique polymer-aluminum insert. The Method Core putter has an aluminum insert face with a polymer back that goes all the way through the small milled grooves.

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The polymer-aluminum insert lessens impact vibrations provides a pure sound, and grabs the ball at impact, resulting in a smooth, more controlled forward roll at impact. This helps eliminate backspin which causes skidding and mis-direction. This revolutionary and visibly distinctive red insert decreases backspin, which was expressed by Nike Golf athletes as an important ingredient to their putting accuracy, distance control and ultimate putting success. The less backspin, the more “true” the putt will roll.

“It used to take upwards of 4 degrees of loft to achieve this kind of launch angle, but 4 degrees of loft creates skid, which causes the ball to be unstable and inconsistent in speed, said David Franklin, Nike Golf’s Club Designer. “By introducing Polymetal Groove Technology, we’ve found a way to create the desired launch angle with the stability and speed control of a skid free roll.”

Nike Athlete Paul Casey was the first Nike athlete to win with the Nike Method putter and has been an advocate of the Method technology since he first tested the prototype. Casey has expressed how “you can really feel the difference of how the ball comes off the face and you can see the difference in how it rolls.”

Other Nike Athletes who use the Method Technology are Stephen Ames, Paul Casey, Stewart Cink, Lucas Glover and Justin Leonard.

The new Nike METHOD CORE putter  MSRP $159 .99 will be available in five models, 3 of which are blades, 1 mid-mallet and 1 mallet.

Blades: MC-1i, MC-2i, MC-3i
Mallets: MC-4i (mid-mallet), MC-5i

www.nikegolf.com

Your wedges are probably one of the most important clubs in your bag and the one club you replace every season. What if you could replace the face of your wedges, instead of having to replace the entire wedge? You’re in luck, because the new TaylorMade XFT wedges allow you replace the face of the wedges with fresh grooves whenever they need replacement.

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The new TaylorMade XFT Wedges utilize a four-step process to produce a face that lies flat and high performance grooves. The grooves of the XFT wedges feature a rough groove surface that help promote maximum backspin and control that you want in your short game.

To replace the face you utilize a similar torque wrench that you use on the R9 or R7 drivers to loosen the bolts on the XFT wedges and washers hold the bolts in place so you don’t lose them. Watch the video as TaylorMade’s Wade Liles demonstrates how easy it is to get fresh grooves.

TaylorMade XFT Wedges $139 and replacement grooves $39

Available in lofts from 50,52,54, 56,58,60, 64 with varying bounces.