Today COBRA Golf made it official, golfing sensation, Rickie Fowler, will join their worldwide roster of professional golfers. COBRA Golf will supply Rickie with the latest golf clubs as well as Tour Staff Bags and a selection of accessories. Rickie, who signed with PUMA Golf in 2009, will now represent the full COBRA PUMA GOLF brand both on and off the course. Rickie will also be featured in upcoming marketing campaigns for both COBRA and PUMA Golf.

“Rickie’s focus, determination and performance combined with his stand out style and joy for the game make him a perfect match for COBRA Golf,” said Bob Philion, President of COBRA PUMA GOLF. “He has had a tremendous effect in the golf industry over the past few years and his influence continues to grow. As we continue the revitalization of COBRA globally, Rickie Fowler will be instrumental in bringing our core DNA to life by being grounded in performance while bringing an edgy, unique personality and style to life. He will help us introduce the new COBRA Golf to a new group of consumers.”

Orange-Outs Tour Events
To celebrate Rickie’s full COBRA PUMA GOLF partnership, ‘orange-outs’ will happen at various Tour events, COBRA PUMA GOLF Experiences, retailers and this week at the 2012 PGA Merchandise Show. ‘Orange-outs’ will celebrate Rickie Fowler, his favorite color and the new COBRA AMP™ line of drivers, irons, hybrids and fairway woods. In some instances, fans will be able to participate and support Rickie, like this week at the Farmer’s Insurance Open. For information how you can join in on the fun, visit our Facebook page at www.facebook.com/cobra.

Rickie Fowler’s Cobra Golf Setup for 2012
Rickie will start out the year with COBRA’s brand new AMP™ Driver featuring E9 Face Technology™ with dual roll, Advanced Material Placement™, Adjustable Flight Technology™ with details in Rickie’s favorite color, vibrant orange, the AMP 3-Wood and AMP Pro Prototype Irons. Throughout the year, he will continue to test new COBRA Golf product and add it to his bag.

“I am so excited to have the COBRA sticks in my bag and be a full part of the COBRA PUMA GOLF Team,” said Fowler. “I’ve been hitting the AMP Driver great; I’m getting a lot more distance and the orange details look really fresh. I can’t wait to get out at Torrey Pines and put my new COBRA clubs into play.”

www.cobragolf.com

Cobra AMP Driver
COBRA is excited to announce the new AMP Driver featuring E9 Face Technology with dual roll and AMPTM Speed Tuning, delivering customized distance and accuracy to golfers around the world. The AMP Driver also brings color and attitude to the golf course with black PVD and vibrant orange details on the shaft, club head and grip.

The AMP Driver also features Adjustable Flight Technology (AFT), providing golfers with the option to set the face angle as Open, Neutral or Closed to optimize ball flight for better distance and accuracy. The Aldila RIP® Speed Tuned shafts have a progressive weight design and El flex profiles that customize performance for various swing speeds. AMP Speed Tuning works in conjunction with the shaft to optimize each loft differently to deliver the best performance for a given club head speed. The premium Lamkin® R.E.L. 3Gen® Grip is vibrant orange to match the cub head design, packing the AMP Driver with style, flair and technology to help improve a golfer’s game.

The AMP Driver is also available in an offset design to reduce the effects of a slice as well as provide improved distance and accuracy. The AMP Offset Driver squares the head more quickly through impact to reduce the effects of a slice. The unique crown alignment feature also helps golfers aim the driver on target.

E9 Face Technology with dual roll
COBRA’s E9 Face Technology with dual roll utilizes an elliptical shape face that gives the AMP Driver a 30% larger Sweet Zone, resulting in more distance, accuracy and forgiveness in shots hit from the low heel to high toe. COBRA tested golfers hitting more than 25,000 shots and discovered that the majority of golfers hit shots across the face in this canted, elliptical pattern. We redesigned our clubface to use this phenomenon to the golfers’ advantage. We’ve added a new canted bulge with dual roll to now provide added distance and accuracy to the shots hit above and below the centerline.

COBRA AMP Driver

E9 Face Technology with dual roll

• An elliptical face featuring a new canted bulge with dual roll design providing more distance to shots hit above and below the centerline.

Adjustable Flight Technology (AFT)

• Three simple face-angle settings (Open, Neutral and Closed) optimize ball flight for increased distance and improved accuracy.

AMP Speed Tuning

• Each loft optimizes the amount of dual roll, head weight, shaft weight and length differently to deliver the best performance for a given club head speed.

Cobra AMP Driver Specs, Pricing, and Availability

The COBRA AMP Driver (MAP $299) is available in lofts of 8.5°, 9.5°,10.5° and 11.5° in
men’s right-handed, and 9.5° and 10.5° in men’s left-handed. The 8.5° loft is available
in X or S flex, the 9.5° and 10.5° in S or R Flex and the 11.5° in R or Lite Flex. All lofts
feature the Aldila RIP® Speed Tuned shaft.

The COBRA AMP Offset Driver (MAP $249) is available in a men’s right handed or left-
handed 10.5° in S or R flex and a men’s right handed 11.5° in a R or Lite flex. The AMP
Offset Driver features an Aldila RIP® Speed Tuned shaft.

The AMP Driver and AMP Offset Driver will be available in the United States on February
10th.

www.cobragolf.com

Cobra AMP Fairway and Hybrids

Similar to the AMP Driver, the Fairways and Hybrids are packed with technology to improve your game and feature black PVD and vibrant orange details on the club head, shaft and grip for added style.

The AMP Fairways were designed with a larger profile for increased MOI to provide added forgiveness. A new, larger high strength steel face with E9 Face Technology with dual roll provides a 5% thinner face for a larger Sweet Zone and added distance. The AMP Fairways also feature Adjustable Flight Technology (AFT), providing golfers with three simple face angle settings, Open, Neutral or Closed, to optimize ball flight for increased distance and improved accuracy. The Aldila RIP® Speed Tuned Fairway shaft features a progressive weight design and El flex profiles for customized performance in various swing speeds.

Cobra AMP Hybrids

AMP Hybrids have a smaller, pear like shape for a more workable hybrid, a 455 high strength steel face to promote long, penetrating ball flight and Adjustable Flight Technology that promotes improved distance and accuracy. The premium Aldila RIP® Hybrid shaft provides tip stability and control.

Cobra AMP Fairways and Hybrids Specs, Pricing, and Availabilty
The COBRA AMP Fairway (MAP $199) is available in men’s right-handed and left-handed
3 (15°), 4 (16.5°) or 5 (18°) in X, S, R or Lite flex.

The COBRA AMP Hybrid (MAP $189) is available in men’s right-handed 2/H, 3/H and 4/H
in S or R flex, the 3H is also available in men’s left-handed.

The AMP Hybrid will be available in the United States on February 10th, 2012 and the AMP Fairway will be available in the United States on March 16th, 2012.

www.cobragolf.com

Cobra AMP Irons

Cobra AMP Ironsfeature Advanced Material Placement, a progressive face and cavity design and v-skid sole that provides
customized distance and accuracy. The AMP Irons are available in an iron set and combo set.

E9 Face Technologyand a progressive face and cavity design which optimize the performance of each individual iron to improve distance, feel and forgiveness. The Advanced Material Placement (AMP) improves the performance of E9 Face Technology. AMP Irons #3-7 have a 2-piece multi-alloy, 17-4 High Strength Steel face plasma welded to a 431 stainless steel body for a thinner face and hotter long and mid irons.

The V-Skid sole design in the new AMP Irons drastically relieves heel-toe sections to reduce turf drag and add to the sole’s versatility. The higher bounce front section provides forgiving sole interaction, a lower bounce middle section keeps the leading edge at a proper height and the rear sole relief has the weight benefits of a wider sole but cleaner turf contact. The sole design is complemented by the ability to bend for correct lie.

COBRA AMP Irons
Advanced Material Placement

• Multi-alloy design strategically positions weight to provide explosive long irons and consistent short irons. Full cavity TPU layer dampens vibration and provides exceptional feel.

E9 Face Technology

• A progressive face and cavity design optimizing distance, feel and forgiveness in each individual iron.

V-Skid Sole Design

• Promotes consistent distance and accuracy with a versatile mid-width sole that narrows in the toe and heel.

Cobra AMP Irons Specs, Pricing, and Availability
The COBRA AMP Irons are available in 3-LW in a Steel or Graphite shaft and S or R flex.
AMP Steel 8 piece set (MAP $699), AMP Graphite 8 piece set (MAP $799),

AMP Steel Combo 8 piece set ($799) and AMP Graphite Combo 8 piece set ($899). Individual AMP
Irons with Steel shafts (MAP $88) and individual AMP Irons with graphite shafts (MAP
$99). 8 piece sets feature 4-GW and combo sets feature 3/H, 4/H and 5-PW.

The graphite irons feature the AMP by Aldila and steel irons feature a True Temper Dynalite
90 Steel shaft. All irons feature the Lamkin® N-DUR 3GEN® grip.

The AMP Irons will be available in the United States on February 10th, 2012.

www.cobragolf.com

Are you a player? In honor of the PGA Tour’s unofficial fifth Major happening this week at TPC Sawgrass, COBRA is giving away a free set of custom S3 Pro irons. The S3 Pro irons represent tour-proven designs combined into one set for the true player out there.

All you have to do is visit www.cobragolf.com/2011-players-irons-giveaway and you’ll be entered to win a set of Cobra S3 Pro irons. Hurry! You only have until May15th, 2011 to win these irons.

www.cobragolf.com

Cobra Golf Limited Edition White ZL Driver

Golf enthusiasts will enjoy a winter white holiday season after all with the launch of Cobra Golf’s new Limited Edition ZL Driver, an all-white model loaded with the company’s latest technology and an upgraded premium shaft. This driver is sure to be in demand this holiday season.

Only 500 of the Limited Edition ZL Drivers are available globally, and each is individually marked with a production serial number. The Limited Edition ZL Driver utilizes advanced multi-material construction and Adjustable Flight Technology and is paired with a high performance Fujikura Motore Speeder shaft. This exclusive product is ideal for the accomplished player who wants a collectible driver with Tour-caliber performance.

“The Limited Edition ZL Driver is a distinct offering for our loyal customers,” says Brian Zender, Senior Vice President and General Manager of COBRA-PUMA GOLF. “The ZL Driver is regarded as one of the highest performing drivers in the market. The Limited Edition ZL demonstrates the unique attitude of the Cobra brand, and our focus on superior performance and innovative design.”

Ian Poulter Cobra Golf Limited Edition White ZL Driver

The new driver made its Tour debut this week, as COBRA GOLF staffer Ian Poulter – who plays the ZL Driver on the PGA Tour – teed up the all-white ZL Driver at the World Golf Championships-HSBC Champions event in Shanghai.

“It’s been a year since my first win with my Cobra ZL Driver, and what a better way to celebrate it than with this Limited Edition model,” says Poulter. “I like the visual of the new white ZL, it’s really very cool. It’s unique and different than any driver I’ve seen – plus its performance is great, too. It has the identical performance of the driver that I’ve won with twice.”

TOP-OF-THE-LINE SHAFT AND GRIP
The custom all-white, 46” Fujikura Motore Speeder VC 6.0 shaft is an upgrade that has an MSRP of $399 if sold individually. It offers superior overall feel and stabilization for unparalleled distance and accuracy, and also features exclusive custom laser-etched graphics.

The white grip is a Golf Pride Tour Wrap 2G model. It’s a one-piece, simulated wrap with enhanced tackiness. Incredibly soft, it combines the look and feel of premium leather with the durability and performance of high-tack rubber.

ZL DRIVER TECHNOLOGY
As with the original ZL Driver, the Limited Edition ZL Driver features an optimized, traditional clubhead shape that maximizes distance, accuracy and forgiveness. Its multi-material construction includes the lightweight carbon fiber crown and sole, complemented by a 6-4 titanium clubhead body and clubface contributing to higher ball speeds and maximum distance. The clubface utilizes Cobra’s patented 9 Point Face Technology, bolstered by a milled rhombus, laser-welded face insert plus a thin titanium perimeter.

In addition, Cobra’s exclusive Adjustable Flight Technology features an adjustable hosel that golfers can quickly and easily set to one of three face angles (O-open, N-neutral, C-closed), to optimize ball flight and distance.

9 Point Face Technology
A milled rhombus face insert, surrounded by a thin titanium perimeter, creates nine points across a massive Sweet Zone™ that generate increased ball speed, even on off-center hits.

Advanced Multi-Material Construction
The carbon fiber crown and sole, titanium 6-4 body and face, along with the swingweight screw, provide optimal CG, MOI and spin characteristics for high launch, increased distance and control.

Adjustable Flight Technology (AFT)
Three face angle settings (open, neutral and closed) are easy to set, and allow golfers to find the one setting that optimizes their ball flight for maximum distance and accuracy.

The Cobra Limited Edition ZL Driver (MSRP $625) is available in lofts of 9.5° and 10.5°, in men’s right-handed with Fujikura Motore Speeder VC 6.0 stiff flex shaft. It will be available Dec. 15, but can be pre-ordered through participating retailers starting Nov. 15.

Participating retailers will be listed at www.cobragolf.com or contact Cobra Customer Service (800-917-3300)

PGA Tour professional Camilo Villegas, currently No. 25 in the World Golf Rankings, will join the TaylorMade-adidas Golf Tour Staff in 2011.

Villegas, 28, will play TaylorMade® clubs, a TaylorMade ball, wear TaylorMade headwear, wear a TaylorMade glove, use a TaylorMade staff bag and wear adidas Golf footwear. More details on the relationship between Villegas and TMaG will be revealed on September 9.

“Camilo is a winner, a gentleman, and a fan favorite,” said Mark King, president and CEO of TaylorMade-adidas Golf. “Cameras tend to find him because he has presence and magnetism that’s impressive and rare. Camilo also shares the same values with our brand and our people, including a burning desire to improve and reach his potential. We very much want to help him do that, which is why we believe this is a great fit.”

Villegas’ charisma and aggressive style of play made him an instant sensation on the PGA Tour. He is well known to golf fans for his efficient swing and seemingly effortless power, as well as his signature “Spiderman crouch” when he reads putts, which prompted fans from his home town to nickname him “Hombre Arana.” His popularity has also attracted plenty of attention off the golf course, where he has been featured in GQ Magazine and named one of People Magazine’s “hottest bachelors” in 2006.

A native of Medellin, Colombia who now resides in West Palm Beach, Fla., Villegas notched two runner-up finishes and a total of four top-tens in 2006, his rookie year. His breakthrough triumph came at the 2008 BMW Championship, where he became the first Colombian to win on the PGA Tour; he also captured the TOUR Championship later that year. His most recent victory was the 2010 Honda Classic. He has also won twice internationally: the 2001 Columbian Open and the 2007 Coca-Cola Tokai Classic.

Other members of the renowned TaylorMade Tour Staff include Justin Rose, Martin Kaymer, Dustin Johnson, Kenny Perry, Y.E. Yang, Jason Day, Retief Goosen, Sean O’Hair, Sergio Garcia, Edoardo Molinari, Darren Clarke, Mike Weir and Rory Sabbatini.

www.taylormadegolf.com

The speculation of Puma buying Cobra Golf has been going on since late last year and today the deal is official.

Cobra Golf Sold to Puma

“Through the acquisition of Cobra Golf, we reinforce PUMA’s commitment to our sports performance business by strengthening our growing and successful Golf category,” said Jochen Zeitz, Chairman and Chief Executive of PUMA. “Cobra Golf has a history of innovative performance products fused with an edge and is therefore a perfect fit for PUMA, reinforcing our overall mission of becoming the most desirable Sportlifestyle company.”

Look out for PUMA golf clubs in the near future — the sale will be official this Spring.

I wonder how much the economy had to do with Acushnet selling off Cobra Golf to Puma? What do you think?

Last week at the 2010 PGA Merchandise Show, Cobra Golf unveiled the new Cobra S2 Drivers that offer superior accuracy, distance and forgiveness.

Cobra S2 Drivers (Left: S2 Driver; Right: S2 Driver Offset)

Watch the video to see Doug Roberts, Cobra Golf Principle Design Engineer, explain the different features of the two new S2 Drivers and find out which driver is right for you.

Cobra S2 Driver
The new Cobra S2 Driver offers superior performance in a great-looking package. Its traditional profile and rich, black Physical Vapor Deposition (PVD) finish inspire confidence at address. Golfers of all abilities will appreciate its superior playability, performance, feel and aesthetics.

“We went to great lengths with the Cobra S2 Drivers to ensure that they appeal to avid golfers of all abilities who seek superior distance, forgiveness and accuracy with ball flight optimization,” says Tom Preece, Vice President of Research & Development for Cobra Golf.

“The 9 Point Face Technology is designed to allow more shots hit across the clubface to perform as if they were struck in the center of the clubface. Adjustable Flight Technology enables golfers to quickly and easily optimize the ball flight they want via one of three face angle settings, which in turn helps them improve their accuracy and distance. In addition, the Cobra S2 driver features a highly engineered 460cc 6-4 titanium clubhead, which not only effectively transfers energy efficiently to the ball, but is designed to produce the best sound and feel in any titanium driver we’ve ever produced.”

The Cobra S2 Driver ($375 SRP) is available in lofts of 8.5, 9.5, 10.5 and 11.5 degrees, with the new high performance Fujikura Fit-on Max graphite shaft and a Golf Pride grip. It will ship to golf retailers the first week in February.

Cobra S2 Driver Offset
The new Cobra S2 Offset Driver offers golfers the outstanding performance of the Cobra S2 Driver in a maximum draw-biased design. This 460cc 6-4 titanium driver is geared toward mid- and high-handicap golfers who are looking for maximum forgiveness and a high-launch, draw-biased (anti-slice) ball flight that yields superior distance.

The Cobra S2 Offset Driver ($325 SRP) is available in lofts of 9.5, 10.5 and 11.5 degrees, with the new high performance Fujikura Fit-on Max graphite shaft and a Golf Pride grip. It will ship to golf retailers the first week in February.

I first saw the Cobra ZL (Zero Limits) driver at the 2009 BMW Championship, before it was released to the general public, and at that time Ian Poulter was testing out the driver. Up to that point I wasn’t sure what all the fuss was about, it’s not like adjustable face drivers are a new concept. The Cobra ZL driver is designed to help all golfers with accuracy and distance, and I was really interested in finding out if the ZL could accomplish this.

[View with PicLens]

Look and Feel
The Cobra ZL driver is made from what their engineers refer to as Advanced Multi-Material Construction, which is a carbon fiber crown and sole insert that is blended together with the titanium 6-4 clubhead body and clubface. The titanium face on the ZL features Cobra Golf’s patented Milled Rhombus face insert, along with a thinner perimeter area for faster ball speed and consistency across the face of the club.

On the sole of the ZL you have a swingweight screw, which helps with shifting the Center of Gravity (CG) toward the heel, optimizing ball flight, and MOI. The Cobra ZL also features Adjustable Flight Technology, which is an adjustable hosel that golfers can set into one of three face angles (O-open, N-neutral, C-closed) for a quick and easy way to optimize your ball flight.

The Cobra ZL driver has a great classic pear shape and profile that sets up really nicely at address, and makes it one of the best looking drivers that I have tested from Cobra Golf. Gone are the crown dimples that were on previous Cobra driver models. Round this out with the 46″ 59g Aldila VooDoo shaft and Cobra/GolfPride grip, and you have a very lightweight and innovative driver.

Performance
Accuracy and distance are two qualities that any golfer would want when selecting a driver to put int their golf bag, and that’s what I set out to test. How does the Cobra ZL do in terms of accuracy? The ZL does a very good job of being one of the more forgiving Cobra drivers I’ve tested, thanks to the swingweight screw that moves the center of gravity toward the heel and gives the driver a high MOI. This makes the ZL very stable and easy to hit.

The Cobra ZL driver has their patented Milled Rhombus face insert and a thinner perimeter area of the titanium face maximizes the Coefficient of Reinstitution (COR) for faster ball speed and shot consistency across the face, for a wider hitting area. COR is the spring-like effect that happens to the driver face when it depresses as the ball is struck, then rebounds-providing a little more power to your drive. In the case of the Cobra ZL driver, this translates into longer drives and higher ball trajectory. During my tests I was able to gain 5 -7 yards more per drive, because of the increased ball speed.

The Adjustable Flight Technology is so simple to use, just loosen the screw in the sole of the club with the provided torque wrench and you can change the face by up to 3 degrees for either a draw, fade, or straight/neutral bias. Three positions may seem too simple, but I actually kind of liked having only three options. When you have more incremental options for face angle adjustments, you spend more time having to dial in the driver to find out which increment you like best.

The flight trajectory on my drives were very high for a driver of this caliber and one of the reasons you get a lot of distance off the tee with the ZL. My only concern with a high flight trajectory is playing the ZL in windy conditions, which would lead to less distance off the tee. If you live in a windy part of the country, like Chicago, you might want to consider a different shaft or alter your ball position.

Another hallmark of Cobra drivers is the high-pitched “ting” sound they made at impact, which a lot of people didn’t like. The Cobra ZL does an excellent job of frequency tuning and making a more quieter sound at impact, than previous models.

The Cobra ZL driver is probably the best driver that Cobra Golf has to offer and does a great job of achieving maximum distance and accuracy. If you’re looking for a driver that can easily be adjusted, provides maximum distance, accuracy, and forgiveness. No wonder it’s in the bag of J.B. Holmes and Ian Poulter.

Cobra ZL Driver $349.99

Lemont, IL-At the 2009 BMW Championship I got a quick tour of the Cobra Golf Tour Van that supports PGA Tour pros Geoff Ogilvy, Camilo Villegas, Ian Poulter, and J.B. Holmes. Watch the video and find out what equipment they will be using and player testing of the new Cobra ZL driver by Ian Poulter in the third stop of the PGA Tour FedEx Cup Playoffs.

[View with PicLens]

Special thanks to JJ VanWezenbeeck PGA Tour Technician of Cobra Golf for the tour!

For more information visit http://www.cobragolf.com

How would you like a driver that has nine sweet spots, instead of one?  And is also used by PGA Tour players Geoff Ogilvy, Camilo Villegas, and Ian Poulter? If so, you might want to check out the S9-1 series of drivers by Cobra Golf.

[View with PicLens]

Look and Feel
The new, more traditional 460cc head shape design of the S9-1 driver with rounded topline and leading edge instills confidence at address, with its stealth black finish and Cobra Golf logo alignment guide on the frequency tuned crown. The new profile on the S9-1 has less surface area compared to Speed LD M driver and has a much bigger hitting area, which also reduces the weight of the club. The result is a high MOI and hotter face.

The face shape of the S9-1 has a 1:1 length-to-width ratio allowing for a more efficient transfer of energy from the clubface to the ball. The S9-1 comes equipped with a stock 45.5 inch regular flex Cobra/Aldila DVS-HL 55g graphite shaft and Cobra/Golf Pride New Decade 50 D (Durometer) grip to round out this great looking driver.

Performance
According to Cobra Golf, the key to better drives is not the ultimate sweet spot, but with nine of them instead. This is accomplished with the reengineered Hotter 9 points technology that is integrated with the Milled Dual Rhombus Face Insert that maximizes Coefficient of Restitution (COR) for higher ball speeds and consistent ball flight across the clubface.

You might be wondering what is COR? COR is the spring-like effect that happens to driver face when it depresses when the ball is struck, then rebounds-providing a little more power to your drive. In the case of the Cobra S9-1 driver, this translates into longer drives, that any golfer would appreciate. During my testing was able to gain an additional 4-6 yards per drive while using the S9-1 driver, thanks to the more efficient transfer of energy and higher ball speed from the Hotter 9 Points and Dual Rhombus Face insert.

Each of the S9-1 drivers has a specific internal weighting and matching shaft to maximize ball speed for targeted players. The S9-1 F (125-155 mph ball speed) model I tested features a low the center of gravity deep in the back of the driver that produces optimal launch conditions and medium-high trajectory ball flight for maximum distance off the tee. Having a low center of gravity also helped with stabilizing the clubface and making it more resistant to twisting on off-center hits.

Another area that was improved upon in the S9-1 driver is sound and feel the driver produces, with that nice pitched ping sound. The S9-1 driver frequency tuned internal crown rib geometry, that produces drives that sound and feel very satisfying. You’ll notice the nice pitched ping sound that the S-91 driver produces as your drive flies down the middle of the fairway.

The only drawback, if you want to even call it one, is the S9-1 driver is comes in seven different models, which can be a little overwhelming when trying to select a driver. I’d highly recommend getting fitted for the right model of the S9-1 driver that best suits your swing.

If you want a driver with a traditional head shape that has a very large sweet spot and produces longer drives. Then you should look into the Cobra Golf S9-1 driver.

Cobra Golf S9-1 F Driver Retails for $299