TaylorMade Golf today launched R11S, the most technologically advanced driver to date. The all-white, USGA maximum 460cc R11S features a 3° Flight Control Technology (FCT) sleeve and an all-new 5-way Adjustable Sole Plate (ASP) which allows the golfer to find their optimum address set-up – a proprietary setting not found in any other driver. Combined with TaylorMade’s Movable Weight Technology (MWT), the new R11S driver can be tuned for 80 separate launch settings, making it the most adjustable driver in golf.

At 460cc, the R11S is at the USGA limit for size. Similar to the original R11, the new R11S features a flat-white crown color and black PVD face to improve alignment and accuracy off the tee. Its address footprint measures more than 11,500 mm², and its white crown color makes it appear even larger (2%). That’s an advantage given that TaylorMade testing indicates that the majority of golfers gain confidence at address from a head that appears large relative to the ball.

The R11S driver’s modern-classical clubhead shape is intended to suit the eye of better players, while still providing ample forgiveness and confidence for average players. The head boasts a contemporary, slightly more triangular appearance than traditionally shaped drivers that provides higher MOI and a deeper, farther-forward CG position

New 5-Way ASP Provides More Tuning Options
ASP technology was a major performance breakthrough as it complimented Flight Control, a technology first introduced in the R9 family. When FCT is employed alone, the loft and face angle is coupled by the sleeve system.

Adjustable Sole Plate technology allows the decoupling of loft and face angle by using a sole plate to adjust face angle independent of loft sleeve setting. Very simply, that means you can adjust the face angle independently of the loft, and vice versa. The five face angles made possible by the improved ASP Technology of the R11S are neutral, slightly open, open, slightly closed and closed.

ASP Technology is characterized by a raised, five-pointed plate on the sole roughly the diameter of a quarter. Changing its position is easily achieved by loosening the screw that holds it to the sole, rotating the ASP, then re-tightening the screw.

ASP works with FCT to create 40 combinations of loft and face angle, which can be used to further accentuate a face angle or counter a negative face angle due to a sleeve adjustment. It effectively doubles the range of face angle for the club for ±4° to ±6° or alternatively can create 5 lofts in 0.75° increments with the same face angle.

Flight Control Technology
Flight Control Technology allows you to change the orientation of the driver head with the shaft to effectively adjust the loft up or down, giving you 8 choices of lie and loft/face angles at range of 3° of lie and 3° loft/6° face angle for up to approximately 60 yards side-to-side trajectory adjustment and 3° and 1500 rpm of launch condition change.

Movable Weight Technology
TaylorMade introduced Movable Weight Technology (MWT) in 2004 in the r7 quad driver. MWT gives golfers the ability to easily move discretionary weight to different areas of the clubhead to shift the CG location to promote changes in trajectory that produce greater distance and accuracy. Millions of TaylorMade metalwoods with MWT have been sold since the introduction of the r7 quad.

Employing two widely spaced weight ports delivers 4 mm of CG change from heel to toe to promote up to 20 yards of side-to-side trajectory bias. The R11S includes two MWT cartridges, one weighing 10-grams and one weighing 1-gram. Configuring the weights properly is intuitive: To set up a neutral bias, install the heavy (10-gram) weight in the toe; to create a draw bias, install the heavy weight in the heel. If a more neutral setting is desired, 4- and 6-gram cartridges are available separately, and so are other cartridges of varying weights, which allow you to change the club’s swing weight as well as promoting changes in trajectory.

Combining MWT, FCT and ASP
Together, MWT, FCT and ASP allows for 80 launch-condition combinations, the most of any driver in existence. The total launch condition range is 3° and 1500 rpm by combining full FCT and MWT settings.

Players can also adjust the weights to influence trajectory, either to enhance the launch conditions created by the face angle setting, or independent of the face-angle setting. For instance, some players prefer to look at an open face at address while still desiring a draw-bias performance. With the R11S driver, the player can open the face and install the heavy weight in the heel, resulting in an open face but a draw bias weighting.

Inverted Cone Technology
Like every TaylorMade driver since the R500 Series (launched in 2002), the R11S incorporates TaylorMade’s Inverted Cone clubface technology, which dramatically expands the COR zone, which is the portion of the clubface that delivers maximum ball speed.

Shaft and Club Specs
The R11S measures 45.75” and is equipped with an Aldila RIP Phenom 60 shaft (X, S, R and M flexes), which weighs 60 grams and which features a medium-firm tip profile. RIP shafts feature Reverse Interlaminar Placement to provide more stability more stability at impact and promote more distance and control without the harsh feel associated with some firmer tip shafts.

Grip: TM FCT.
Lofts: 9°, 10.5°, 12° in right-handed; 9° and 10.5° in left-handed.
Street price: $399.

The R11S TP is equipped with an Aldila RIP Phenom TP 65 (X, S, R)
25 additional TP shaft choices are also available.

Grip: TM FCT.
Lofts: 9°, 10.5° in right-handed; 9° and 10.5° in left-handed.
Street price: $499.

www.taylormadegolf.com

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From the concept to the course, the new VR Pro Limited Edition Forged driver was made with and for the sports’ very best. Utilizing unique player insights and demanding standards has helped produce a club that delivers Tour-level distance with maximum workability and performance. The Nike VR Pro Limited Edition Forged driver is the latest addition to the premium VR franchise.

Already in the bag of Nike Golf athletes Paul Casey and Anthony Kim, the Nike VR Pro Limited Edition Forged driver will be available at retail on November 1, 2011. The Tour-driven pear shaped head design is 430cc and made of a forged construction that addresses the tour athlete’s need for great feel, ultimate control and maximum workability.

A leader in introducing ground-breaking golf products through the power of advanced innovation, Nike Golf has taken full advantage in the premium driver category. The Nike VR Pro Limited Edition Forged driver utilizes a new Nike innovation, NexCOR face technology. NexCOR face technology maximizes distance for the widest range of players through a new speed-expanding multi face thickness design. The NexCOR infinity design creates a bridge for an ultra-thin, ultra-hot face and unmatched ball speed.

The sole of the Nike VR Pro Limited Edition Forged driver features Nike’s recognizable variable Compression Channel technology. The Compression Channel extends the entire length of the sole and helps to increase speed at impact at more spots on the club face, delivering greater distance on all the go-to shots that athletes use to work the ball. The full-length Compression Channel combined with the variation in the thickness in specific locations, allows the consumer to generate more ball speed which translates to greater distance.

Built through a true four-piece forging process, the face, crown, sole and hosel are combined to maximize the NexCOR face and center of gravity location for optimal distance and control. The New MRC Diamana ‘Ahina shaft incorporates Mitsubishi Rayon’s signature Multi-Dimensional Interlay technology (MDI) to deliver a stiffer mid and tip section than its predecessor.

The Nike VR Pro Limited Edition driver was designed for golfers who prefer a more traditional 430cc pear-shape head, and who demand Tour-level performance.

VR Pro Limited Edition Forged Driver
Availability: November 1, 2011
Loft Options: 8.5 (RH); 9.5 (RH/LH); 10.5 (RH/LH); All available in: X, S, and R
MSRP: $419.99

www.nikegolf.com

To celebrate Father’s Day starting at 9:00 AM EST, TaylorMade will take over the front page of ESPN.com and give away an R11 driver every 11 minutes all day long.

That’s right. Every 11 minutes, someone will win an R11 driver!

http://es.pn/r11every11

Have you ever wanted to play golf with Justin Timberlake? If your answer is, YES! You’re in luck, because Callaway Golf and Justin Timberlake have teamed up for this amazing contest.

The contest, called “Tee Off with Diablo Octane and Justin Timberlake,” will unfold during the lead-up to Father’s Day and celebrates the strong relationships that develop on the golf course. Timberlake was first introduced to the game by his dad, Paul Harless, on the Mirimichi course that they now own together.  Over the years, playing together and enjoying time on the golf course has strengthened the bond between them.  Callaway’s contest encourages fans to share an emotional and entertaining story that describes how the game of golf has brought them closer to someone in their life.

The grand prize winner and guest will meet and have a range session with Justin Timberlake. In addition, they will be custom fit for full sets of premium Callaway clubs at Mirimichi’s Callaway Performance and Learning Center before enjoying a round at the world class facility’s Championship Course.

How to Enter
To enter the contest, fans need to enter a written submission on Callaway’s Facebook page of up to 100 words by June 19, 2011, the contest’s closing date. Uploaded photographs are optional with submissions.

In July, Callaway will announce 25 finalists and the grand prize winner will then be chosen by popular vote on Facebook. All 25 finalists will be awarded a new Callaway Diablo Octane Driver, the first club made with a groundbreaking ultra lightweight material called Forged Composite™ that Callaway co-developed with Automobili Lamborghini.

For more contest details and complete entry and residency requirements, participants should check the official rules before entering. No purchase is necessary, but some entry restrictions do apply. Entrants must be over 18 to enter.

www.facebook.com/callaway

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PGA Tour rookie Jhonattan Vegas is known for his ability to overpower golf courses, Vegas averaged 309-yard drives with his Nike VR Pro driver at the 2011 Bob Hope Classic.  Equally impressive is the fact that he had two rounds at the Bob Hope Classic in which he averaged 100% in driving accuracy.

Watch this video of Tom Stites, Director of Club Creation for Nike Golf talk about the features of the new VR Pro driver from the 2011 PGA Merchandise Show.

www.nikegolf.com

Like most amateur golfers, you probably have a tendency to push or slice your drives. What if there was a driver that could help you with keeping the clubface more square at impact? That’s what the Ping K15 can do for your game with its Straight Flight Technology.

Ping R&D engineers discovered by  using an ultra-thin crown and re-distributing the weight to the heel of the driver, you could produce a straighter ball flight. Less thinking about closing the face and much straighter drives!

Watch Ping’s Senior Design Engineer Marty Jertson, talk about all the features of the K15 driver from the 2011 PGA Merchandise Show.

www.ping.com

A couple of month’s back Nike Golf introduced the new SQ Machspeed Black Driver. Now you can find out what Nike Golf athletes like Paul Casey, Stewart Cink, Justin Leonard, Lucas Glover, Michelle Wie, and more give their thoughts on the new Black driver.

Have you tried the SQ Machspeed Black Driver?

www.nikegolf.com

Nike VR Pro Driver

The new Nike VR Pro driver is the latest addition to the premium VR line, which began with the introduction of the successful Nike VR irons in November, 2008.

Starting on February 3, 2011, the new Nike VR Pro driver will be available at retail. Already, Nike athletes Anthony Kim and Francesco Molinari have put the new Nike VR Pro driver in play at the HSBC Champions and Dubai World Championship, respectively. This driver has a pear shaped Tour-driven head designed with direct input from Nike athletes. The pear shape allows for more weight at the optimal center of gravity (CG) locations and delivers a hotter launch with optimal spin for the game’s best players.

Variable Compression Channel
The VR Pro driver features a new Variable Compression Channel, which increases speed at impact in more spots on the clubface. This Compression Channel extends the entire length of the face and delivers greater distance on draws, stingers, high cuts, fades or straight shots. With the extended length of the Compression Channel and with the variation in the thickness in specific locations, it allows players to garner more ball speed which translates to greater distance.

“The Compression Channel was designed to give tour players increased ball speeds for their ‘go to’ shots; these shots are not always in the center of the face,” according to Tom Stites, Director of Product Creation, Nike Golf. “The channel action delivers a similar ball speed as the center of the face.”

Adjustable Face Angle Technology
This premium driver provides golfers all the benefits, adjustability, looks and performance that the Nike athletes receive week in and week out on Tour. The VR Pro driver expands upon Nike’s award-winning STR8-FIT Face Angle Technology, giving players both the ability to select their shot shape as well as the flexibility to dial in the look of their driver like never before. The VR Pro driver offers multiple face angle positions for the ultimate in workability and confidence at address.

The Nike VR Pro drivers are designed for golfers who are refining and optimizing distance in their game, desire a more traditional pear-shape look and demand tailored performance with pinpoint accuracy. The Nike VR Pro driver is sold with the Project X shaft which helps this driver have the optimal launch and carry. This shaft utilizes zoned optimization for three unique technologies in one tour-ready shaft.

MSRP:$479.99

Availability: February, 3, 2011

Loft Options: 8.5 (RH); 9.5 (RH/LH); 10.5 (RH/LH); 11.5 (RH/LH); All available in: R,S,X

www.nikegolf.com

Lambroghini and Callaway Announce Strategic R & D Partnership

What do Italian sports cars and golf have in common? Quite a lot, thanks to the newly announced Research and Development team partnership between, Automobili Lamborghini S.p.A. and Callaway Golf Company (NYSE: ELY). This unique alliance establishes an ongoing collaboration to develop innovative technologies and materials designed to enhance the performance of each company’s products. The partnership, as well as the introduction of a new, co-developed material called Forged Composite™, was officially celebrated today at the 2010 Paris Motor Show by Automobili Lamborghini President and CEO Stephan Winkelmann and George Fellows, President and CEO, Callaway Golf.

Formation of the Partnership
The origins of this now formalized relationship date back several years. Through the constant pursuit of lighter and stronger materials that improve the performance of their products, the Lamborghini and Callaway Research and Development teams cultivated similar areas of expertise. A major point of convergence surrounded the development of advanced composite structures. These highly developed materials comprised of microscopic carbon fibers feature superior strength and performance characteristics in comparison to the metal alloys that are generally used throughout the automotive and golf industries.

About Forged Composite
Forged Composite™ is the lightest, strongest, most precise material ever used by either Lamborghini or Callaway. Encompassing more than 500,000 intertwined turbostratic fibers per square inch, this revolutionary material features an incredibly high threshold for withstanding the extreme forces encountered by Lamborghini and Callaway products. Forged Composite™ is one-third the density of titanium, yet features a greater load carrying capacity per unit mass in bending. The implementation of a new, proprietary isothermal forging process enables Callaway and Lamborghini engineers to incorporate Forged Composite™ into their designs with a level of precision that was previously unachievable.

“Forged Composite™ provides us with the ability to engineer performance enhancements like never before, and we’ve only just begun to tap the potential of this material,” said Dr. Alan Hocknell, Sr. Vice President, Research and Development, Callaway Golf. “We’re looking forward to collaborating on future applications that push our designs beyond any preconceptions.”

“The introduction of the Forged Composite technology allowed Lamborghini to realize the monocoque and the suspension arms of the Sesto Elemento with groundbreaking quality and costs levels,” said Maurizio Reggiani, Director Research and Development of Automobili Lamborghini. “Our next challenge is to make this technology a standard for low volume productions.”

Lamborghini unveiled its first design featuring Forged Composite™ with the Sesto Elemento technology demonstrator making its debut at the 2010 Paris Motor Show. Callaway will introduce a line of premium golf equipment featuring this groundbreaking material in the coming weeks and throughout 2011.

For more information, please visit: www.lamborghini.com and www.callawaygolf.com

Nike Golf's Justin Leonard with the new SQ MACHSPEED

The Nike Golf SQ MACHSPEED Driver hits retail shelves today and now you can find out what Nike Athletes like Trevor Immelman, Lucas Glover, Justin Leonard, and Paul Casey think about the latest driver from Nike Golf.

www.nikegolf.com