Arnie — a partnership between Arnold Palmer Enterprises and the co-founders of Quagmire Golf clothing — announces that PGA Tour star and style icon Ryan Moore has become the brand ambassador for the new golf and lifestyle apparel line directly inspired by Arnold Palmer’s classic looks from the 1950s, 60s and 70s.

As part of this multi-year agreement, Moore will exclusively wear Arnie during all competitions, display the logo on his shirts, make appearances on behalf of the company and be featured in its marketing initiatives.

“Mr. Palmer is among my all-time idols as a golfer and a person, so competing in these clothes and being so closely associated with his style legacy is a dream come true,” says Moore. “The research that went into each piece is really evident and when you combine those timeless elements with advanced technical fabrics you’ve got something great.”

Consistently ranked among the sport’s top-50 players, Moore has garnered worldwide acclaim for his skill as well as his attire, which has included throwback looks like skinny neck ties, cardigans and vests. In six full seasons on the PGA Tour, the 29-year-old American has one win, six runner-ups and an additional 20 top-10 finishes. Prior to turning pro, he had one of the best amateur careers in history, highlighted by a 2004 season that included victories at the U.S. Amateur, U.S. Public Links, NCAA Championship, Western Amateur and Sahalee Players Championship.

“When we discussed the guy to become the modern face of Arnie, Ryan was No. 1 on everyone’s list,” says Geoff Tait, Creative Director for Arnie and Quagmire. “He truly gets our vision and is a dapper guy who’s always moving mainstream menswear trends onto the fairways.”

For more information: www.arniewear.com, www.facebook.com/ArnieWear

2012 will be a stand-out year for Sunice Silver as it broadens its horizons into the US marketplace with a technical polo that is truly unlike any other polo in the market. At the core of this collection is the most conductive element known to man, silver.

Sunice is a well-known leader in high performance technical fabrics. When entering the golf shirt category our sole focus was to identify a fabric technology that would be unique to the market and deliver the highest level of performance available on the market.

X-Static® is the ultimate example of the fusion of various types of performance characteristics into one fabric.

By permanently bonding a layer of pure silver to the surface of a textile fiber, we are able to offer golfers the benefits of pure silver. The performance of this garment will not wash away. X-Static® visible technology (you can see the silver fibers in the shirt – evident by looking at the backside of the shirt) offers performance features incomparable to any other moisture wicking collection.

X-Static Fabric Features:

Thermodynamic
Thermal conductivity: In warm weather, when conduction is the primary means of heat transfer, X-Static® enhances the body’s natural actions by accelerating the conduction from the body. Apparel without X-Static® technology would simply be a barrier to heat conduction. Silver is the most thermally conductive element on the planet. X-Static®, therefore, works quickly to evenly distribute and transfer heat through the product.

Moisture Wicking
X-Static® enhances the natural movement of moisture through hydrophobic materials by using evaporation. When X-Static® is placed in a moist environment with another hydrophobic material;the conductivity of X-Static® will act to accelerate evaporation. This allows for moisture to be transported away from the body faster creating a dryer, more comfortable environment.

Anti-odor
Odor comes from bacteria or microbes. The anti-microbial characteristics of silver prevent the growth of bacteria therefore eliminating potential odors.

ALL NATURAL
100%. Safe and non-toxic, containing no chemical or pesticides.

Anti-STATIC
X-static® fabric will dissipate electrostatic charges allowing the garment to move more freely and not stick to your body or another layer.

www.sunice.com

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The Antigua Spring ’12 performance golf fashion collection is fresh and bright and fun and new. It introduces shades of cool wedgewood, bright berry, electric keylime, sharp melon, rich azalea and a wash of turquoise. Paired with every shade of neutral and along with shades of grey the bright colors compliment the subtle neutrals in an unexpectedly pleasing palette.

Complimenting the use of color is the merchandised offering which offers textured drop needle horizontal and vertical fabrics, subtle piping details on a textured style, incorporating a block of fabric and color for simplicity, and including the compliment of a soft contrast stripe all tell the same story. Embellishing the offering with a full on splash of color makes this Spring ’12 presentation sharp and fresh.

Add to this the tie in with the complimenting outerwear which Antigua has expanded on in both layering styles as well as sweaters, vests and wind shells enhances the color story and presentation. The initial introduction of the line to date has been well received and gives confidence that the direction of color as a new tradition will be followed up as we develop our upcoming Summer collection.

For more information visit www.antigua.com and shop.antigua.com

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Find out what your favorite Nike Golf Athletes: Paul Casey, Stewart Cink, Anthony Kim, Lucas Glover, Justin Leonard, Francesco Molinari, and Charl Schwartzel will be wearing at the 2011 Open Championship. All of their apparel is from the Fall 2011 Nike Golf collection which hit retail on July 1.

www.nikegolf.com

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In celebration of the U.S. Open’s 111th year and its third return to the historic Congressional Country Club, Polo Ralph Lauren has designed three special edition commemorative polos. The polos are crafted for a relaxed, classic fit in 100% cotton and retail for $125 USD on RalphLauren.com starting April 26.

Polo Ralph Lauren is proud to be the official apparel outfitter of the USGA and the U.S. Open Championship. As part of this unique partnership Polo Ralph Lauren will outfit all USGA committee members and staff, as well as more than 5,000 volunteers at the U.S. Open, one of the nation’s preeminent golf championships. The company will also help outfit USA team members in the biennial Walker Cup and Curtis Cup Matches.

RalphLauren.com

Just because the colors are changing and temperatures are falling, doesn’t mean you have to put your style on hold until next Spring. Sligo Wear’s Fall 2010 Collection has a nice blend of performance and functional fabrics, that can be worn on and off the course.

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Scriver Golf Shirts
The Scriver shirts come in two colors, Black with Sligo Green & White and Haze (which reads more like eggplant) with Medium Grey & White. Both shirts are made with the Technical Polyester Jersey fabric, which provides wicking, UV protection, 4-way mechanical stretch, and most importantly it’s, anti-microbial.

The Grange Golf Shirt
The Sligo Grange golf shirt is made from a black ring spun combed Cotton/Lycra Jersey fabric which features an over sized fleur-de-lis graphic on the back of the shirt, with the SLIGO name written in OId English, going down the center of the shirt. This design is a departure from what you come to expect from Sligo Wear, and will appeal to golfers looking for something different from the run of the mill golf shirt. The Military look is a big trend this fall and the fleur-de-lis is something often seen in coats of arms and flags.

SLIGO Black Dianmond Sweater
If you watched any of the Ryder Cup from Celtic Manor, you probably saw both the European and USA Teams sport a version of argyle sweaters. But those sweaters really lacked any finesse in my opinion, but the Sligo Black Diamond sweater got it right with its subtle pattern and solid color grey diamonds. The sweater which is made from cotton knit, features a solid back panel with a white outlined diamond pattern on the front, and Sligo script logo. A great item to wear on a cool morning over the Scriver golf shirts.

Accessories

Sligo Driver’s Cap
It may be cool outside and your tempted to throw on a wool knit hat or baseball cap. Instead, mix it up with a driver’s cap. The 100% Cotton w/ stretch back glen plaid fabric and embroidered Sligo logo are right at home on the golf course, or at your local pub.

SLIGO Grange Belt
Hold up your pants in style with the either the White or Black versions of the Sligo Grange belt. The Grange belt is made from a distressed Italian leather with 2 snaps, and feature a chrome buckle. The distressed leather gives the belt a great vintage look, while keeping your pants on your waist.

Overall, the Sligo Wear Fall 2010 Collection has a great mix of contemporary and vintage pieces that will appeal to most golfers.

www.sligowear.com

Normally athlete scripting for a tournament is worked out ahead of time and outfits are planned for the week, but not this time around for Callaway Staff Pro Alvaro Quiros.

Vote on Callaway Staff Pro Alvaro Quiros Attire for the PGA Championship by visiting www.facebook.com/Callaway by August 9th, 2010

Alvaro Quiros is already regarded as one of the best-dressed players on Tour. Now you can determine what he wears from Callaway’s new Spring 2011 apparel line while competing in the PGA Championship at Whistling Straits G.C. on August 12-15. Vote for your favorite outfit, and then root for Quiros during the season’s final major tournament. Voting begins today and ends August 9th, 2010.

Visit www.facebook.com/Callaway to vote!

Callaway Spring 2011 Apparel Line
Recognized worldwide for its performance-enhancing and championship-winning golf equipment, Callaway’s passion for innovation is weaved throughout its Spring 2011 apparel line. Working with apparel partner Perry Ellis International, Callaway Golf’s new offerings feature technology-infused fabrics and contemporary styles, all of which complement the Company’s commitment to breakthrough performance. Supporting the launch of Callaway’s Spring 2011 line are large, full-color billboards featuring Alvaro Quiros that will be on display in highly visible locations in New York City throughout the month of August.

The Spring 2011 line of Callaway Apparel represents a major step forward in head-to-toe fashion from an authentic golf brand. Callaway’s new offerings for men and women are attracting attention from Tour players around the world, underscoring the benefits experienced by those facing the most intense competition and conditions. Combining forward-looking designs with performance features such as Moisture Wicking and Ultra-fine Micro Denier Fabrication to ensure comfort, Callaway provides golfers the ability to concentrate on their game while looking their best.

“We’re excited to deliver a sophisticated and innovative selection of designs in our Spring 2011 apparel line,” said John Melican, Senior Vice President, Soft Goods, Licensing, and New Business, Callaway Golf. “While other apparel companies branch into golf from the worlds of fashion or athletics, Callaway is an authentic golf brand that offers players fashion from a true golf perspective.”

About Alvaro Quiros
A professional since 2004, Alvaro Quiros boasts four career victories on the PGA European Tour. In May, Quiros won the 2010 Open de Espana in his native Spain and more recently carded an impressive T-11 at The Open Championship at St. Andrews. The longest hitter on the European Tour, Alvaro has led the Tour in average driving distance each of the last three years. In 2009, he averaged 314 yards off the tee.

For more information on Callaway Golf’s complete lineup of apparel, footwear, accessories, and equipment, please visit www.callawaygolf.com.

Steve Stricker in the new FootJoy Layering System

FootJoy announces an entirely new line of Tour-proven performance apparel developed specifically for golf and centered around the
goal to Make Every Day Playable. Featuring new materials, patterns and silhouettes, the 2010-2011 outerwear line is engineered around a new FJ Layering System which offers layers for every playing condition.

“This completely new FJ Layering System is the result of years of direct Tour and avid golfer feedback, exhaustive research to find the most
progressive performance-based materials in the world, and generations of product innovation,” said Whitney Trimble, Director of Marketing – Apparel. “The entire new line was developed by golfers, therefore, no matter what conditions you encounter on the golf course, you can comfortably and confidently adjust your layers for maximum performance.”

The layering system uses lightweight, thinner, stretchable, more breathable garments that allow the player to regulate body temperature and better adapt to changing weather conditions while also enjoying a complete range
of motion during the golf swing.

“It’s a challenge to stay warm and dry in changing weather conditions,” said world #4 Steve Stricker. “Layering with thin materials allows me to adapt during any weather without affecting my swing.”

Base Layer

The BASE LAYER provides an initial layer of moisture management/comfort and is essential for regulating body temperature by moving perspiration away from the body to allow for a warm, dry core.

This layer is anchored by the introduction of the ProDry® Performance Base Layer – a non-restricting, long-sleeve layer with an anti-microbial finish to eliminate odor that fits closely to the skin to help regulate body temperature without interfering with the golfer’s swing. It is the first essential layer for cool playing conditions with a fit specifically engineered for golf. Steve Stricker debuted this piece at The 2010 Open Championship at St. Andrews to help combat the cool, windy conditions.

Mid Layer

The MID LAYER adds versatility during changing weather conditions. This layer features the all-new Performance Half-Zip Pullover, which offers four-way stretch fabric to ensure the golfer can swing with complete range of motion.

Outer Layer

The OUTER LAYER has been FootJoy’s signature layer for years, as FJ has consistently delivered products that provide the ultimate protection from the elements. The popular and versatile DryJoys® Tour Collection has been completely redesigned and now features the FJ Protect Waterproof System. The outer shell has an all-new 4-way stretch fabric that allows the golfer a complete range of motion during the swing.

DryJoys Tour Collection

The DryJoys Tour Collection, which includes the Rain Jacket, Rain Shirt, Short Sleeve Rain Shirt and
Rain Pants, also offers an updated silhouette for today’s athletic player. Additional outer layer options include:

• DryJoys Performance Light™ Jacket, Pants and Shorts – The Performance Light collection is lightweight, comfortable and combines the feel ofa windbreaker with waterproof performance and overall durability.
• Softshell Jacket and Vest – The Softshell Jacket and Vest achieve the perfect balance between performance, protection and stylish comfort.
• Sport Windshirt – A new windshirt has a stylish color-blocking design, durable nylon ripstop shell and adjustable bottom band.

“If you’re going to play in rainy and/or cool weather, then the trick is to find products like these,” said 2010 Bob Hope Classic champion, Bill Haas. “You can wear two or three layers and still feel good while swinging!”

Bill Haas and Steve Stricker are just two of the more than 100 Tour players who have already realized the performance advantage of FJ outerwear and rely on it during the most challenging conditions. Stricker was the first player to put the new collection in play when he wore several pieces in St. Andrews at the 2010 Open Championship. Both players will be featured in FootJoy’s most extensive outerwear advertising campaign ever.

The complete line of products will be available in early August.

For more information, including pricing, please visit www.footjoy.com.

The 2010 Ricoh Women’s British Open is set to begin on July 29th at the Royal Birkdale Golf Club, and TaylorMade-adidas Golf athletes Paula Creamer and Natalie Gulbis will be competing for the title wearing these looks from adidas Golf. Both Paula and Natalie will also be wearing their Signature Line of adidas Golf shoes in a variety of color options, depending on what suits them.

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Which is your favorite golf shoe from adidas Golf and who do you want to win the 2010 Ricoh Women’s British Open? My money is on Paula Creamer. Good luck to both athletes!

www.adidasgolf.com