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Leveraging the success of the Nike Lunar Control men’s golf shoe, Nike Golf is expanding its Lunar offering with the addition of the new Nike Lunar Ascend men’s golf shoe. Loaded with innovative Nike technology, the Nike Lunar Ascend features Nike’s Hyperfuse construction and Integrated Traction.

Available on January 1, 2012, The Nike Lunar Ascend is engineered with the ingredients of the perfect lightweight and breathable golf shoe that combines stability and the comfort of Lunar cushioning. To achieve these optimal combinations, Nike Golf collaborated with Nike Inc. to utilize Hyperfuse construction to deliver the perfect summer golf shoe.

Hyperfuse Construction
An upper construction technique that originated in Nike Basketball, Hyperfuse construction is an innovative multi-layered construction that ensures lightweight support, comfort, breathability and durability. Hyperfuse is an engineered composite of three different materials: an internal synthetic underlay for structure and support, a performance mesh layer for breathability and a thin TPU durable outer layer for additional protection and support. The base stability layer and the breathable layer are fused together with the thin TPU skin layer for a no-sew construction. Hyperfuse construction allows the Nike Lunar Ascend to achieve structure and stability while maintaining lightweight breathability. This Nike innovative technology results in a serious performance golf shoe.

Lunarlon and Integrated Traction
The Nike Lunar Ascend utilizes the Tour-proven Lunarlon foam cushioning paired with an Integrated Traction performance outsole. Integrated Traction is a molded TPU outsole that enhances traction and ground feel while reducing the overall weight of the shoe. The lower profile of the Nike Lunar Ascend increases stability while utilizing Integrated Traction to eliminate spike pressure and maintain traction. The Integrated Traction outsole allows more flexibility and greater natural motion for the foot.

Developed in Nike’s Innovation Kitchen, Lunarlon cushioning system is another proprietary technology from Nike that offers underfoot comfort, ground feel and stability. The Lunarlon foam midsole is lightweight, durable and highly responsive resulting in a unique combination of cushioning and support.

Packed with golf-specific technology, the Nike Lunar Ascend is the pinnacle lightweight and breathable performance summer golf shoe.

Nike Lunar Ascend Key Features:

• Hyperfuse technology combines synthetics, mesh and TPU
• Lunarlon cushioning in heel
• Full-length comfort sockliner
• Full-length TPU Integrated Traction
• Nike Power Platform

Nike Lunar Ascend
Available: 1/1/2012
MSRP: $130.00 (MAP/Street $99.99)

Colors: White/Black-Action Red-Granite; Black/Black-Grey-Electric Green; Soar/White-Metallic Cool Grey-Black; Cool Grey/White-Black-Action Red

www.nikegolf.com

Back in August of 2011, Nike Golf announced the upcoming release of the new Nike Dunk NG , which is a crossover golf shoe based on the Nike Dunk basketball shoe. As of January 1, 2012 the Nike Dunk NG are finally available for sale, and Nike Golf has released a quick little video of Anthony Kim and Paul Casey talking about the Nike Dunk NG golf shoes.

Will you be  buying a pair of Nike Dunk NG’s?

www.nikegolf.com

adidas’ iconic SAMBA is one of the most popular and recognizable shoes on the planet, with more than 35 million pairs sold worldwide. Now, for the first time, golfers can showcase the legendary footwear on the golf course with the introduction of the SAMBA GOLF shoe.

Introduced in 1950, the original SAMBA was created to enable soccer players to train on hard, icy ground and quickly evolved to become a dominant indoor soccer shoe. Over time, SAMBA’s combination of classic styling and comfortable fit fueled its transcendence into a modern-day essential worn everywhere from athletic fields to the mall and from city streets to the suburbs, and by virtually everyone regardless of age and gender. Athletes, celebrities, students, parents and grandparents have made SAMBA a ubiquitous part of global culture.

“SAMBA has been widely loved around the world for decades,” said Bill Price, Vice President of adidas Golf Footwear. “It’s time to bring its timeless styling to the golf course.”

SAMBA GOLF maintains the shoe’s classic silhouette and 3-Stripes design, and features a durable, suede toe-guard and the distinctive tan gumsole equipped with six cleats and THINTECH low-profile technology for improved traction, stability and support. The textile, synthetic-leather upper is water-resistant and provides lightweight, durable performance.

The footwear is offered in medium width and three colorways: Black/White /Gum, White/Black/Gum, and Satellite/White/ Gum- available at retail on March 1, 2012 at an MSRP of $100 USD; red/white/gum will be released on May 1, 2012.

www.adidasgolf.com

Often imitated but never equaled, Golf Street is trusted in competition by dozens of top Tour stars, including Fred Couples. The game’s first hybrid sport-casual shoe, it offers unmatched levels of versatility, performance and style on the course and beyond. New for 2012, the wildly popular model is available with a textile upper delivering maximum breathability and a chic, casual aesthetic.

ECCO Golf Street Textile Features:

• Street-inspired upper patterns made from a combination of rich leather types and performance textile
• A textile lining showcases an extremely breathable open mesh, combined with an anatomical, removable, textile insole that wicks moisture and is lightweight yet provides extra cushioning and comfort
• An ingeniously engineered outsole with approximately 100 molded traction bars provides more than 800 traction angles for excellent grip in all conditions
• Constructed from TPU – a highly durable, wear resistant material – the traction bars have been shown to last five times longer than rubber

ECCO Golf Street Textile MSRP: $150

After 2 rounds of the BMW Championship, Justin Rose is tied for 1st at (11-under) and part of his success on the links could be attributed to the footwear he’s wearing: adidas Golf’s adiSTREET a spikeless cross-over street golf shoe.

Cross-over street golf shoes are slowly beginning to catch on with players on the PGA Tour, and this week at the BMW Championship, there has been no shortage of players wearing them at Cog Hill Golf Club, with Justin Rose being one of them. Rose will be wearing the adiSTREET the rest of the week on his quest to win the BMW Championship, he wore a pair of Ashworth Cardiff street golf shoes in the opening round, and debuted the white pair of adiSTREET with green soles in the second round.

The adidas Golf adiSTREET doesn’t launch until 11/1 (sunbelt region) and 2/1/12 for the rest of the world. What do you think of cross-over street golf shoes? Trend or here to stay?

www.adidasgolf.com

Sergio Garcia attempted “Golf’s Toughest Shot” to help promote the new adidas TOUR360 ATV, which utilizes innovative forefoot flexibility and zonal traction elements to deliver maximum grip, comfort and stability on every lie. An ultra-flexible sole helps golfers adapt to the ever-changing conditions of a golf course.

Watch this cool time lapse video of how they created the 3D canvas that Sergio Garcia used to attempt the “Golf’s Toughest Shot.” This is a visually stunning piece of imagery, and I can’t wait to review the adidas TOUR360 ATV and see if it holds up to its billing.

www.adidasgolf.com

There will be a familiar iconic shoe showing up on the feet of Nike Athletes Michelle Wie and Anthony Kim. Both young athletes will be sporting the new Nike Dunk (NG) Golf shoe. Wie will debut the colorful shoes at this week’s Women’s Canadian Open and Kim will wear them in the coming weeks on the PGA Tour.

A Nike brand franchise with a wide appeal, the Dunk has history, heritage, and a consumer cultural connection that Nike Golf respects and celebrates. The new Nike Dunk NG, which inspires individuality and personal expression, will now be available for golfers starting January 1, 2012.

Staying true to the original Nike Dunk which was created 25 years ago, Nike Golf has kept the original last to ensure that the Nike Dunk NG feels just the same as the Dunks that people have grown to love without compromising performance for golf. With golf specific spikes on the outsole and golf specific waterproof leather, the Nike Dunk has been transformed to perform on the course.

Keeping in line with the strong personality and attitude of the Nike Dunk, the Nike Dunk NG allows athletes to show their true colors on the course. The energy of Soar Blue, Safety Orange, Court Green for men and Spark, Orange Glow and Mint for women allow consumers to have a bold, athletic look while coordinating with the apparel from the Nike Golf Sport Collection.

The Nike Dunk NG comes with two sets of shoelaces, allowing athletes to either accentuate the bright color of the shoe or to opt for traditional white. With full-grain waterproof leather, the Nike Dunk NG can battle the elements of poor weather conditions. The Scorpion Stinger Spikes ensure that traction is not an issue for the Nike Dunk NG.

A Touch of Nike Dunk History

The original Nike Dunk was created as a basketball shoe in 1985. After it was introduced to the world, the Nike Dunk started a commotion when basketball teams began wearing them to match their uniforms. New to the scene and already making a lasting impression, the Nike Dunks enjoyed a widespread following and massive popularity almost instantly. This new expression of style lasted through the years and Dunks have become the prized shoes for sneakerheads as well as fashion statements for anyone looking to add vintage style to their shoe collection. Now the Nike Dunk enters golf.

Key Features:

• Full-grain waterproof leather
• 2 sets of shoelaces
• Full-length contoured sockliner
• Rubber cupsole
• Authentic Nike Dunk fit and feel
• 2-Year Limited Waterproof Warranty
• Scorpion Stinger Spikes and tri-LOK system

Pricing and Availability

Nike Dunk NG – Mens
MSRP: $160.00

Available: 1/1/2012
Colors: White/Black-Soar; White/Black-Granite; White/Cargo Khaki-Safety Orange

Available: 3/1/2012
Colors: Midnight Fog/Prism Blue-Black; White/Court Green-Black

Nike Dunk NG – Womens

MSRP: $130.00
Available: 1/1/2012
Colors: White/Mint Candy-Granite; White/Black-Spark

Available: 3/1/2012
Colors: Black/White-Check; Orange Glow/White

www.nikegolf.com

Elevating the highly successful TOUR360 franchise, adidas Golf has introduced the TOUR360 ATV (All-Terrain Versatility), the company’s most technologically-advanced shoe to date.

Engineered with a revolutionary, patent pending construction to give golfers the ability to attack every shot, no matter how challenging their position, TOUR360 ATV utilizes innovative forefoot flexibility and zonal traction elements to deliver maximum grip, comfort and stability throughout the swing. The ATV’s multiple flex points in the forefoot allow the foot to move and flex in the way it was inherently meant to, and adapt to any surface.

“This shoe takes all of the advancements of the TOUR360 line and pushes it one step further,” said Kevin Ross, VP adidas Golf. “We’ve taken feedback from our Tour players and combined it with our experience from the previous four versions to make ATV even better – the best performing TOUR360 yet.”

adidas TOUR360 ATV Features
The TOUR360 ATV features a dual-density outsole with 10-spike configuration to help golfers maintain stability and sure-footedness in wet or uneven conditions. Its revolutionary construction connects a 5-pod decoupled heel for adaptability, a strengthened TPU midfoot for support and aggressive TRAXION secondary lugs in the ultra-flexible forefoot for enhanced grip and feel. The result is dependable, All-Terrain Versatility in any number of challenging conditions including long or short rough, in soft or hard sand and even taking on steep uphill or downhill lies.

A premium, full-grain leather upper with 360WRAP promotes maximum stability and support around the midfoot while inside, a FitFOAMTM molded polyurethane insole provides everlasting cushioning and comfort heel-to-toe. The footwear’s platform utilizes THINTECH low-profile technology with PINS (Performance Insert System), an advanced cleat system and thinner outsole to bring the foot closer to the ground for improved stability, power transfer and balance. Overall, the TOUR360 ATV weighs 2.0 ounces less than the previous TOUR360 and is 1.14mm lower to the ground.

The original TOUR360 revolutionized golf footwear style and performance expectations when it was introduced in 2005, completely altering the performance footwear landscape with the 360WRAP. Today, the TOUR360 franchise continues to lead the industry with new technologies and innovations engineered to give serious golfers who seek every competitive advantage and the ability to perform at their highest level.

Pricing and Availability
Set to debut at The Barclays during the 2011 FedExCup Playoffs on August 25th the TOUR360 ATV will be on the feet of several adidas Golf Tour Staff professionals including Sergio Garcia, who recently tested the new shoe. “I love the TOUR360 ATV’s new look and bold colors,” said Garcia. “It is a very stable shoe that allows me to swing harder and stay grounded throughout my swing.”

Offered in medium and wide widths, TOUR360 ATV carries a two-year waterproof warranty, and is available in a choice of six colorways: White / Metallic Silver / Energy, White / Black / Metallic Silver, Black / Black / White (Available 9.15.11) and White / White / Black, White / Scout / White, and White / White / Metallic Silver (Available 2.1.12). MSRP of $190 USD.

www.adidasgolf.com

To commemorate the 2011 U.S. Open adidas Golf  has created a limited edition version of their POWERBAND footwear in the patriotic red, white and blue. The U.S. Open limited edition POWERBAND golf shoe it will be in retail at limited quantities,  adidas Golf Tour staff Dustin Johnson, Kenny Perry ,and Jim Furyk are all slated to wear the U.S. Open version of the POWERBAND golf shoes at Congressional Country Club.

www.adidasgolf.com

To celebrate the week of the U.S. Open, Nike Athletes (Paul Casey, Lucas Glover, Stewart Cink, Francesco Molinari and Charl Schwartzel) competing in this Major championship will be sporting a new limited edition color (white/red) of the popular Nike Lunar Control footwear.

The Nike Lunar Control is comfortable, light and stable, all ingredients that add up to perfect golf shoes…ones that win major championships. Nike Athlete Charl Schwartzel wore the limited edition Lunar Control featuring the color green for his 2011 Masters win.

While there may be a limited number of this version of the shoe available, there are no limited to the performance that they offer.

• Lunarlon foam cushioning for dynamic support, optimal ground feel and lightweight comfort.
• Flywire saddle utilized high-tensile strength fibers to wrap the midfoot for lightweight structure and targeted support.
• Waterproof performance leather makes for a full-grain leather shoe that will withstand wet weather conditions.

www.nikestore.com