If you play a lot of golf, you’ve probably have been fitted for at least one or all of your golf clubs in your bag. But the one thing lacking in the customization of golf clubs, is the ability to choose the color, paint, text, etc. That type of personalization is usually reserved for the Tour Pros. Wouldn’t it be cool if you could build your own custom wedges, where you could select the paint fill color, customize the text, along with loft, lie, grind, and grips? All of the above is possible now with MyCustomWedge.com from Cleveland Golf.

My Custom Wedge from Cleveland Golf allows you pimp out your wedges, just like you can customize your SB Dunks on NikeiD. For example, you can choose the paint fill, create custom text, add a pattern to the sole, as well as your basics like loft, lie, and grips. All this for $199. And for a few extra bucks you can select your favorite college team logo branded shaft. What are you waiting for? Go a customize your wedge now and add a little flair to your short game and your bag!

www.MyCustomWedge.com

Bridgestone Golf announced today the release of its new line of J40 hybrids. The hybrids, part of Bridgestone’s comprehensive J40 club launch, will be available at golf specialty and on-course retailers nationwide in October 2011. Boasting design improvements in clubhead shaping and weighting, the J40s are Bridgestone’s longest, most forgiving utility clubs to date.

“The hybrid is taking on an increasingly important role in golf given the decline in long iron usage,” said Corey Consuegra, Golf Club Marketing Manager, Bridgestone Golf, Inc. “Our newJ40 hybrids are longer and more forgiving than our previous offerings, and we expect them to find a place in many serious players’ bags.”

The J40 hybrids feature:

• longer heel-to-toe design for more forgiveness on off-center hits
• 17-4 stainless steel casting for the ultimate in soft-but-solid feel
• clubhead shaping and tungsten weighting designed to increase stability and distance with a draw bias on all shots
• Bridgestone’s proprietary Variable Face Thickness Design providing increased mass on the perimeter of the face for higher ball speed on off-center hits
• blade-like masking at address that increases visible face area for more confidence at address

The J40 hybrids are available in 18 (2h), 21 (3h), and 24 (4h) degrees of loft and come standard with a Project X® Graphite shaft. The clubs will feature a street price of $179 each (MSRP $199) and will be available in October 2011.

www.bridgestonegolf.com

The Titleist 910 prototype driver has won twice on Tour for 2010, most recently by Charley Hoffman at the Deutsche Bank during the second leg of the FedEx Cup playoffs. We caught up with Megan Morgan from Titleist at the BMW Championship to talk about the key points of the new 910 prototype driver and get the backstory on Scotty Cameron Circle T headcovers.

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In Episode 1  [6.48] you’ll learn about:

Podcast: Titleist 910 Prototype Driver [Download]

Chapter 1: The Titleist 910 Prototype Driver, unique features and how its tested on tour

Chapter 2 [4.49]: The backstory on Circle T found on the Scotty Cameron headcovers

Titleist 910 Prototype Driver

Some of the key features you’ll learn about the Titleist 910 prototype driver is the design, which features an ultra-thin crown. Titleist engineers moved the weight as far back as possible to create a low deep center of gravity, which produces more ball speed off the face and a more stable clubhead.

The face technology being used is the Variable Face Thickness technology, but instead of just a small circle on the face, Titleist mirrored the shape of the face to allow for 15-18% increase in maximum ball speed.

A new feature on 910 prototype driver is the Sure Fit Tour Hosel, or as Megan referred to it, “Tour Van in a hosel.” The Sure Fit Tour Hosel, allows anyone to precisely fit their driver between different degree settings, and independently adjust loft and lie.

Currently the 910 prototype driver is in the Tour Validation Process, where Titleist Brand Ambassadors put the new driver into play in the field, with the goal of finding any flaws or ways to improve the club before putting it into production.

The 910 Driver will be available later this Fall.

Special Thanks to Megan Morgan and Titleist!

www.titleist.com

Heavy Putter is known for its putters that feature a higher center of gravity and weighted shaft in the butt-end of the club,  that forces you to use your larger muscles in your putting stroke.

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At the 2010 PGA Merchandise Show, Boccieri Golf introduced its new control series of wedges, called the Heavy Wedge.

Why a Heavy Wedge?
Your short game is one area that you always need to practice to lower your golf score and so many things can go wrong. Taking the same principles of the Heavy Putter, by adding weight in strategic areas and manipulating the balance point  that will improve your wedge game.

The Technology of the Heavy Wedge
The Heavy Wedge, just like the putters feature a Back Weighting system installed in the grip end of the shaft. The 250 gram weight makes the head of the Heavy Wedge only slightly heavier than a conventional wedge. By making the head slightly heavier, you use your larger muscles in your swing for a more consistent and smoother swing.

This also raises the balance point by 37% on the Heavy Wedge, versus a standard wedge which is much closer to the hosel. The higher balance point produced by the back weighting system is the key to improving your body mechanics affecting the swing’s plane, tempo, transition, impact, and balance. The goal is better control and closer shots with your wedges.

Swinging the Heavy Wedge, I didn’t notice the increased head wieght. What I did notice, is how easily it allowed me to set my hands quickly on the takeaway and retained my angle of retention on the downswing and at impact. It would be kind of hard to flip your hands using the Heavy Wedge or break the triangle when chipping. I’d like to see how the Heavy Wedge performs in real course conditions and if it improves my short game in terms of contact and consistency.

The Heavy Wedge is available in the following Lofts/Bounce combinations: 52/08, 56/11, 60/04, 60/07 and come with FST Hi REV tapered stepless design 120 gram wedge flex shaft.

Would you buy a Heavy Wedge?

Heavy Wedge $109.95 available March 1, 2010

The one golf club that gets refreshed every golf season are my wedges. Whether its the sand wedge, gap wedge, lob wedge, etc. A serious golfer knows how important it is to have fresh grooves and wedges that perform when your in the scoring zone of under 100 yards.

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Vokey Design® Spin Milled™ wedges have always been unique products that provide a truly discernible performance option – increased spin. The one thing that seemed to be missing from their product line was the limited number of options in terms of loft and bounce options.

That has changed with the new Vokey Spin Milled wedges that go a step further by offering more choices – a full range of lofts from 48° to 64°, low, mid, and full bounce sole options in many lofts, and three distinct non-glare finishes – to execute more shots from around the greens. And better suit your swing type with your wedges, more on this later.

Look and Feel
Vokey Spin Milled wedges are based on the design of Bob Vokey who has been working with the best players in the world by watching and listening to them, to find out what they want in wedge performance, look, and feel. Bob’s in depth knowledge of wedges and input from Tour professionals have made the Vokey Design wedges the most played on the PGA Tour since 2004.

When you pick up the Vokey Spin Milled wedges you’ll notice that the wedges have a distinct heavy weight and feel to them that feels substantial in your hands. The profile which are created using CAD offer the perfect blend of size, shape, topline thickness with the non-glare satin finish give you the confidence you expect from the hardest working clubs in your golf bag.

All Vokey Spin Milled wedges feature a CNC machine cut face and grooves that have 30% more groove volume than a conventional wedge. This is achieved by using a special circular saw style cutting tool that creates precise grooves with a steeper draft angle and a tight edge radius for increased friction. The more grooves on the face and rough surface created from the Spin Milled process is what gives you that high spin and control from the rough and in wet conditions.

USGA Groove Rules and Regulations
So you might be wondering, how do the Vokey Spin Milled Grooves comply with the new USGA Groove Rules and Regulations?
The new groove rules that take effect next year will change the way groove profile on the Spin Milled wedges. And Vokey just released a smaller grooved version of the Spin Milled Series called C-C (Condition and Competition) that conforms to the new regulations. The new Spin Milled C-C wedges produce a higher trajectory shot, with medium spin, and medium roll, compared to the medium trajectory, high spin, low roll of the Spin Milled wedges.

Vokey will continue to manufacturer the original Spin Milled wedges thru 2010, but beginning in 2011 all clubs will be manufactured to the new groove specifications. The vast majority of golfers, though, will be able to continue playing the “big groove” wedges until at least 2024.

The following is the currently proposed timeline for adopting the new groove regulations for various types of play:
2010 – Adopted as a Condition of Competition for elite professional events (professional tours, US Open (sectional qualifying and championship), Open Championship, etc.)
2014 – Adopted as a Condition of Competition for elite amateur championships (USGA and R&A amateur championships, state amateur championships, NCAA events, etc.)
2024 – Adopted as a Rule of Golf for all play (everyday golfers)

As you can see, everyday golfers like us have a lot of time before changing to the new grooves, unless we start competing.

Performance
I tested both the 52 08 and 56 11 Vokey Spin Milled wedges, and my wife tested the 54 10. Vokey Spin Milled wedges come in a variety of bounces and lofts, and you can select which wedge that works best with your swing type. If your a slider/sweeper of the ball with a shallow angle of attack with the leading edge of the club under the ball, Vokey recommends clubs with a narrower sole, less bounce and more camber. If you are more of driver/digger and use less hand action and steeper angle of attack, its recommended you use a wedge with a wider sole, more bounce, and less camber.

52 08
The setup of the 52 degree gap wedge was very pleasing to the eye with its non-glare satin finish. It doesn’t take a lot of force to get the ball up in the air thanks to its head weight.The performance of the gap/attack wedge was really good, providing ample feedback on shots hit in the sweetspot of the wedge. You know instantly if you hit the ball poorly by the feedback, which is firm. The ball will still go straight, but not as high and without the spin you desire. My approach shots within 100 yards would fly high in the air and stop on a dime. What I really liked is the amount of spin that you could impart on the ball. In tight lies situations around the green and light rough the 52 wedge performed well for chipping. A really good setup for an attack wedge.

56 11
The 56 degree sand wedge, has 11 degrees of bounce that made it very easy to hit the ball out of the sand and deep rough with out any effort. The grooves of the Spin Milled wedge really shined when using the 56, with providing a really high ball trajectory and lots of spin on the ball. Again the weight of the clubhead made it very easy to get the ball in the air and provided the right amount of feedback on my shots. Your short game will appreciate having this club in your bag.

54 10
My wife who never had a quality 54 degree wedge before, had to get used to the type of shots she could produce using the Vokey wedge. For her the backspin and control were the bright spots for her short game. The ability to get the ball up in the air and stop quickly were the types of shots she could not produce before. Vokey does not make a women’s specific wedges, so don’t expect ultralight shafts or women’s flex, which isn’t a big deal. My wife liked the weight and setup of her Vokey 54 and how it didn’t require a lot of effort to get the ball up in the air or through the rough.

Overall, we really liked the new lineup of Vokey Spin Milled wedges and the amount of options available. The amount of backspin and control, wedge setup based on your swing type make the Vokey Spin Willed wedges a good choice for those looking for wedges that suits their game.

Vokey Spin Milled Wedges $109.99