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Leveraging the success of the Nike Lunar Control men’s golf shoe, Nike Golf is expanding its Lunar offering with the addition of the new Nike Lunar Ascend men’s golf shoe. Loaded with innovative Nike technology, the Nike Lunar Ascend features Nike’s Hyperfuse construction and Integrated Traction.

Available on January 1, 2012, The Nike Lunar Ascend is engineered with the ingredients of the perfect lightweight and breathable golf shoe that combines stability and the comfort of Lunar cushioning. To achieve these optimal combinations, Nike Golf collaborated with Nike Inc. to utilize Hyperfuse construction to deliver the perfect summer golf shoe.

Hyperfuse Construction
An upper construction technique that originated in Nike Basketball, Hyperfuse construction is an innovative multi-layered construction that ensures lightweight support, comfort, breathability and durability. Hyperfuse is an engineered composite of three different materials: an internal synthetic underlay for structure and support, a performance mesh layer for breathability and a thin TPU durable outer layer for additional protection and support. The base stability layer and the breathable layer are fused together with the thin TPU skin layer for a no-sew construction. Hyperfuse construction allows the Nike Lunar Ascend to achieve structure and stability while maintaining lightweight breathability. This Nike innovative technology results in a serious performance golf shoe.

Lunarlon and Integrated Traction
The Nike Lunar Ascend utilizes the Tour-proven Lunarlon foam cushioning paired with an Integrated Traction performance outsole. Integrated Traction is a molded TPU outsole that enhances traction and ground feel while reducing the overall weight of the shoe. The lower profile of the Nike Lunar Ascend increases stability while utilizing Integrated Traction to eliminate spike pressure and maintain traction. The Integrated Traction outsole allows more flexibility and greater natural motion for the foot.

Developed in Nike’s Innovation Kitchen, Lunarlon cushioning system is another proprietary technology from Nike that offers underfoot comfort, ground feel and stability. The Lunarlon foam midsole is lightweight, durable and highly responsive resulting in a unique combination of cushioning and support.

Packed with golf-specific technology, the Nike Lunar Ascend is the pinnacle lightweight and breathable performance summer golf shoe.

Nike Lunar Ascend Key Features:

• Hyperfuse technology combines synthetics, mesh and TPU
• Lunarlon cushioning in heel
• Full-length comfort sockliner
• Full-length TPU Integrated Traction
• Nike Power Platform

Nike Lunar Ascend
Available: 1/1/2012
MSRP: $130.00 (MAP/Street $99.99)

Colors: White/Black-Action Red-Granite; Black/Black-Grey-Electric Green; Soar/White-Metallic Cool Grey-Black; Cool Grey/White-Black-Action Red

www.nikegolf.com

Continuing with the perpetual theme of speed and distance in its new VR_S line of clubs in 2012, Nike Golf is introducing the Nike VR_S irons. Nike’s new award-winning VR_S club line is an extension of the successful Nike VR franchise, which was first introduced in 2008 and has more than 50 worldwide wins including three major championships.

The Nike VR_S irons feature NexCOR variable face-thickness technology, resulting in Nike’s fastest and farthest irons ever. Nike’s new NexCOR Face Technology brings driver face technology to its irons for the first time. It maximizes distance for the widest range of players through a new speed-expanding multi face thickness design. The NexCOR infinity design creates a bridge for ultra-thin, ultra-hot faces and unmatched ball speed from every club in the bag.

Nike engineers conducted impact studies and were able to map where consumers hit the ball on the face at impact on every club. Based on those results, the location of the NexCOR technology differs from club to club.

“We are driven to help golfers get better,” said Tom Stites, Director of Club Creation for Nike Golf. “This NexCOR technology allows for the clubface to produce greater energy return, higher trajectory and longer and straighter shots. Golfers will start noticing that they are hitting shorter irons into the greens. This will not only help to improve their confidence level, but also their game.”

The VR_S clubface delivers a high COR face for more distance. The new face construction expands the maximum COR zone from the low-center to the high-toe where the majority of iron shots are struck.

Using Nike’s PowerBow technology, the weight is positioned off the face with an undercut construction. The PowerBow technology produces a faster, higher launch for maximum carry, straighter ball flight and steeper descent to hold greens.

The Nike VR_S family includes drivers, fairway woods, irons and hybrids — all combining to what is the fastest and hottest family of golf clubs that Nike Golf has ever produced, and, in turn, generating more distance for every shot.

Nike VR_S Irons

Specifications:
4-AW, True Temper Dynalite 90: S,R; RH/LH;
4-AW, Nike Fubuki K: S,R,A; RH/LH;
5H,6H,7-SW Nike Fubuki K: W; RH

Availability: February 3, 2012
Street Price: $599 STEEL/$699 GRAPHITE

www.nikegolf.com

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Nike Golf’s relentless pursuit of innovation will elevate the meaning of speed and distance for a full bag of clubs with the introduction of the new Nike VR_S family on February 3, 2012. Nike’s new VR_S club line is an extension of the successful Nike VR franchise, which has more than 50 worldwide professional wins including three major championships. The Nike VR_S family includes drivers, fairway woods, irons and hybrids — all combining to what is the fastest and hottest family of golf clubs that Nike Golf has ever produced, and, in turn, generating more distance for every shot.

The Nike VR_S Difference
The Nike VR_S distinguishes itself from the original VR line with its pure emphasis on speed (hence the “S” in the name). The Nike VR_S line features NexCOR Technology for slower swing speeds while the Nike VR Pro LE combines both NexCOR and the variable Compression Channel for faster swing speeds. Each club in the VR_S family will have a laser engraved NexCOR logo – a shape that mirrors the face construction inside the head, optimizing speed.

Larger Face = More Distance
Despite the USGA’s industry limitations on the driver, Nike engineers have executed an all-encompassing approach to delivering the golfer extra distance by shifting their attention to the full bag, taking every shot in the entire round and the resulting cumulative effect of distance into consideration. To generate speed and distance to every club in the bag, Nike Golf engineers focused on the “face” of not just one club such as the driver or irons, but also fairway woods and hybrids. Their aim was to create groundbreaking innovative technology that would create the fastest and hottest face on every club. Their answer was Nike’s exclusive NexCOR face technology.

“In golf, when we talk about distance, the first thing that comes to mind is the driver,” said Tom Stites, Director of Club Creation for Nike Golf. “We decided to look beyond that and focus on the entire bag from a holistic point of view. We discovered that NexCOR face technology adds distance and will play a critical role in helping golfers to become better. They’ll be hitting more shorter irons on their approach shots.”

NexCOR Face Technology
Nike’s new NexCOR Face Technology maximizes distance for the widest range of players through a new speed-expanding multi face thickness design. The NexCOR infinity design creates a bridge for ultra-thin, ultra-hot faces and unmatched ball speed from every club in the bag. The location of the NexCOR technology differs from club to club.

“In setting out to create the fastest and hottest face, we know that consumers don’t hit it in the same spot on the face every time,” said Stites. “We conducted impact studies and were able to “map” where consumers hit the ball on the face at impact on every club. Based on those results, we are able to move this NexCOR technology around on the face. The location of NexCOR on the face differs on every club. Not every face is identical.”

VR_S Speed Trials
Starting in March through May 2012, Nike Golf will be conducting VR_S Speed Trials at hundreds of participating golf retail shops and golf courses across the country. Nike’s VR_S Speed Trials will allow consumers to compare the speed of what’s in their current bag to the new Nike VR_S products on a launch monitor. Their accumulative distance will be tallied and recorded on a national leaderboard that will be featured on www.nikegolf.com.

For a list of golf shops participating, go to www.nikegolf.com. To view some Nike athletes going through the speed trials, go to: www.youtube.com/nikegolf.

Availability: February 3, 2012

Nike VR_S Driver
Men’s Loft Options: 8.5 (RH); 9.5 (RH/LH); 10.5 (RH/LH); 11.5 (RH); HL (RH)
All available in X, S, R and A

Women’s Loft Options: 11.5 (RH); HL (RH)
Map/Street Price: $299.99

Nike VR_S Fairway Woods
Men’s Loft Options: 3/15 degrees (RH/LH); 4/17 degrees (RH); 5/19 degrees (RH/LH); 7/21 degrees (RH)
All available in X, S, R and A

Women’s Loft Options: 3/17 degrees (RH); 5/20 degrees (RH); 7/23 degrees (RH)
Map/Street Price: $199.99

Nike VR_S Hybrids
Men’s Loft Options: 2/18 degrees (RH/LH); 3/21 degrees (RH/LH); 4/24 degrees (RH/LH); 5/27 degrees (RH/LH)
All available in S, R and A

Women’s Loft Options: 4/24 degrees (RH); 5/27 degrees (RH); 6/30 degrees (RH)
Map/Street Price: $159.99

Nike VR_S Irons
Men’s: 4-AW, True Temper Dynalite 90: S, R (RH/LH);
4-AW, Nike Fubuki K: S, R and A (RH/LH)
3 and SW also available
Map/Street Price: $599 STEEL/$699 GRAPHITE (8 piece set)

Women’s: 5-6H; 7-PW, SW; Nike Fubuki K (RH)
Map/Street Price: $799.99

Nike VR_S Forged Irons
4-AW, Nippon 950HT Steel: S, R; (RH)
3 and SW also available
Map/Street Price: $999.99 (8 piece set)

www.nikegolf.com

Back in August of 2011, Nike Golf announced the upcoming release of the new Nike Dunk NG , which is a crossover golf shoe based on the Nike Dunk basketball shoe. As of January 1, 2012 the Nike Dunk NG are finally available for sale, and Nike Golf has released a quick little video of Anthony Kim and Paul Casey talking about the Nike Dunk NG golf shoes.

Will you be  buying a pair of Nike Dunk NG’s?

www.nikegolf.com

Nike Golf Schools & Junior Camps named Jeff Ritter their new national director of instruction on Monday. Ritter, who has directed Nike Camps in multiple locations for the past ten years, will also serve as the on-site director for the camp network’s flagship location in the Monterey Peninsula.

“Jeff is a great fit given his passion and dedication to junior golf,” explains Jason West, vice president of Nike Golf Schools & Junior Camps. “He is widely considered one of the bright, young minds in golf and we feel his message will have a positive impact on our campers.”

Ritter will work closely with Nike Golf Schools & Jr. Camps internal staff on integrating technology, nutrition, fitness and sports psychology into the camp curriculum for the company’s current network of junior golf schools and camps. He will also direct six weeks of camp at the flagship location in the Monterey Peninsula, starting in the summer of 2012.

“I want kids to understand that there’s a formula behind sustainable high performance in golf and life,” says Ritter. “Kids love to be inspired and want to achieve great things. Our program shows them you can have fun and reach any goal at the same time.”

About Nike Golf Schools & Junior Camps

Nike Golf Schools & Junior Camps (NGJC) is a division of US Sports Camps, Inc., America’s largest sports camp network. NGJC offers junior overnight and day camps, and advanced player schools at over 80 locations nationwide. Since 1994, more than 140,000 junior golfers have participated in the camps. To learn more about Nike Golf Schools & Junior Camps, please visit www.ussportscamps.com/golf.

About Jeff Ritter

Jeff Ritter is the founder of the Jeff Ritter Golf Academy located at The Raven Golf Club in Phoenix, Arizona. He is a former instructor with Golf Digest Schools and the acclaimed Dave Pelz Short Game School. A consistent presence in the world of golf media, Jeff’s articles appear in Golf Digest Magazine, Golf Tips Magazine, Golf Infuzion Magazine, Golf Punk Magazine in the United Kingdom, The A Position and the Arizona Republic. He has also been seen and heard on ESPN, FOX Sports, FOX Sports Radio, Sirius XM Radio and The Golf Channel. In 2010 Jeff was named by Golf Digest Magazine as one of the “Best Young Teachers in America”. His latest book “Your Kid Ate a Divot! Eighteen Life Lessons From the Links” is available at Barnes and Noble.

For more information on Jeff Ritter, please visit www.jeffrittergolf.com.

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To achieve top-level performance on every shot in the arsenal, Nike Golf has created the VR Pro Limited Edition fairway woods. With the demanding standards of Nike Golf athletes, the VR Pro Limited Edition fairway wood provides shot-shaping distance, green-seeking accuracy and consistent reliability.

Already in the bag of Nike Golf athletes Stephen Ames, Stewart Cink, Simon Dyson, Francesco Molinari and Tiger Woods, the VR Pro Limited Edition fairway woods are currently available at retail. The tour-driven design of the VR Pro Limited Edition fairway wood has a head shape that is slightly pear, with a mid-to-low face height made from 455 stainless steel. This design addresses the tour athlete’s need for great feel and maximum confidence to attack the target from anywhere.

A leader in innovation, Nike Golf utilizes the recognizable variable Compression Channel technology to increase speed at more spots on the club face, delivering greater distance on draws, stingers, high cuts, fades or straight bombs. The full-length Compression Channel combined with the variation in the depth of the channel in specific locations, allows the consumer to generate more ball speed which translates to greater distance.

The new MRC Diamana ‘Ahina shaft incorporates Mitsubishi Rayon’s signature Multi-Dimensional Interlay technology (MDI) to deliver a stiffer mid and tip section than its predecessor.

The Nike VR Pro Limited Edition fairway wood is a perfect complement to the VR Pro Limited Edition driver; both are designed for golfers who prefer more traditional wood shapes and who demand tour-level performance.

VR Pro Limited Edition Fairway Woods
Availability: November 1, 2011
Loft/Flex Options: 3/15 degrees (RH/LH); 5/19 degrees 9.5 (RH/LH). All available in: X, S, and R flex
MSRP: $275.99 (MAP/Street price: $225.00)

www.nikegolf.com

With more than 25 worldwide wins, including three major championships and counting, the Nike Method technology has become the new face of confidence in putting. The latest addition to the Nike Method putter franchise is the distinctive Method Core Drone, which already has tasted Tour success three months prior to it becoming available.

Nike athlete Suzann Pettersen already has won twice with the Method Core Drone, once on the Ladies European Tour at the Ladies Irish Open, and again on the LPGA Tour at the Safeway Classic. After her first victory with it in Ireland, she was so thrilled that she tweeted about it with an accompanying photo saying: “My new best friend from Nike. The Drone!”

Available on November 1, 2011, the Nike Method Core Drone features the Nike major-winning Polymetal groove technology in a high-Moment of Inertia (MOI) package. With its iconic larger mallet shape and milled face, the Nike Method Core Drone is loaded with geometry. Its extreme mallet design and Opti-mass weighting in the center and wing tips keep the clubhead on its path, preventing twisting and creating a smooth, accurate stroke. The high-MOI putter enables more stability, which provides a better roll and ultimately leads to increased confidence over every putt.

The Nike Method Core Drone also has the distinctive Polymetal Groove Technology that exists in all Nike Method putters, generating a faster forward roll at impact for increased accuracy. The polymer and aluminum grooves lessen impact vibrations and provides pure sound and feel. This helps eliminate backspin, which causes skidding and misdirection. This revolutionary and visibly distinctive red insert decreases backspin, which was expressed by Nike Golf athletes as an important ingredient to their putting accuracy, distance control and ultimate putting success. The less backspin, the more “true” the putt will roll.

The Method Core Drone also comes in a belly putter length and is one of six models in the Nike Method Core line.

Availability: 11/1/11
MSRP: $203.99 $227.99 Belly Putter (41”)
RH/LH: 33”, 34”, 35”
RH: 41”

www.nikegolf.com

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From the concept to the course, the new VR Pro Limited Edition Forged driver was made with and for the sports’ very best. Utilizing unique player insights and demanding standards has helped produce a club that delivers Tour-level distance with maximum workability and performance. The Nike VR Pro Limited Edition Forged driver is the latest addition to the premium VR franchise.

Already in the bag of Nike Golf athletes Paul Casey and Anthony Kim, the Nike VR Pro Limited Edition Forged driver will be available at retail on November 1, 2011. The Tour-driven pear shaped head design is 430cc and made of a forged construction that addresses the tour athlete’s need for great feel, ultimate control and maximum workability.

A leader in introducing ground-breaking golf products through the power of advanced innovation, Nike Golf has taken full advantage in the premium driver category. The Nike VR Pro Limited Edition Forged driver utilizes a new Nike innovation, NexCOR face technology. NexCOR face technology maximizes distance for the widest range of players through a new speed-expanding multi face thickness design. The NexCOR infinity design creates a bridge for an ultra-thin, ultra-hot face and unmatched ball speed.

The sole of the Nike VR Pro Limited Edition Forged driver features Nike’s recognizable variable Compression Channel technology. The Compression Channel extends the entire length of the sole and helps to increase speed at impact at more spots on the club face, delivering greater distance on all the go-to shots that athletes use to work the ball. The full-length Compression Channel combined with the variation in the thickness in specific locations, allows the consumer to generate more ball speed which translates to greater distance.

Built through a true four-piece forging process, the face, crown, sole and hosel are combined to maximize the NexCOR face and center of gravity location for optimal distance and control. The New MRC Diamana ‘Ahina shaft incorporates Mitsubishi Rayon’s signature Multi-Dimensional Interlay technology (MDI) to deliver a stiffer mid and tip section than its predecessor.

The Nike VR Pro Limited Edition driver was designed for golfers who prefer a more traditional 430cc pear-shape head, and who demand Tour-level performance.

VR Pro Limited Edition Forged Driver
Availability: November 1, 2011
Loft Options: 8.5 (RH); 9.5 (RH/LH); 10.5 (RH/LH); All available in: X, S, and R
MSRP: $419.99

www.nikegolf.com

Find out what your favorite Nike Golf Athletes: Stewart Cink, Lucas Glover, Anthony Kim, Carl Pettersson, and Jhonattan Vegas have in the bag at The Barclays.

STEWART CINK

• Driver: Nike VR Tour 9.5-degree (UST VTS 6X)
• Irons: Nike VR Pro Combo (5-PW); Nike Pro Combo OS (2-4)
• Fairway Wood: Nike SQ II 3-wood/15-degree
• Wedges: Nike VR Pro 54 and 60-degree
• Putter: Nike Method 005
• Ball: Nike 20XI-X

LUCAS GLOVER

• Driver: Nike VR Pro Limited 9.5-degree (Mitsubishi Fubuki K 70x)
• Fairway Woods: Nike SQ II 3-wood/13-degree
• Hybrid: Nike VR Pro 18-degree
• Irons: Nike VR Pro Combo (3-PW)
• Wedges: Nike VR Pro 54-degree and VR Pro 60-degree
• Putter: Nike Method 003
• Ball: Nike ONE Tour D

ANTHONY KIM

• Driver: Nike VR Pro Limited 8.5-degree (Matrix Ozik D04 proto)
• Fairway Wood: Nike VR Pro Prototype 3-wood/15-degree
• Irons: Nike VR Pro Combo (3), VR Pro Blade (4-PW)
• Hybrid: Nike VR Pro 18-degree
• Wedges: Nike VR 54 and Nike VR Pro 59-degree
• Putter: Nike Method Core MC-2i
• Ball: Nike 20XI S

CARL PETTERSSON

• Driver: Nike VR Pro STR8-FIT 11.5-degree (Fubuki 50 X)
• Fairway Wood: Nike Machspeed 5-wood/19-degree
• Irons: Nike VR Pro Combo (4-7); VR Pro Combo Blade (8-PW)
• Wedges: Nike VR Pro 49-degree; VR Pro 55-degree; VR Pro 60-degree
• Ball: Nike 20XI X

JHONATTAN VEGAS

• Driver: Nike VR Tour 8.5 (Nunchuck GH 2660 X)
• Fairway Wood: Nike VR Pro Prototype 3-wood/15-degree; Nike VR Pro Prototype 19-degree
• Irons: Nike VR Pro Blade (3-Pw)
• Wedges: Nike VR 53-degree; Nike VR Pro 59-degree
• Ball: 20XI-X

www.nikegolf.com

There will be a familiar iconic shoe showing up on the feet of Nike Athletes Michelle Wie and Anthony Kim. Both young athletes will be sporting the new Nike Dunk (NG) Golf shoe. Wie will debut the colorful shoes at this week’s Women’s Canadian Open and Kim will wear them in the coming weeks on the PGA Tour.

A Nike brand franchise with a wide appeal, the Dunk has history, heritage, and a consumer cultural connection that Nike Golf respects and celebrates. The new Nike Dunk NG, which inspires individuality and personal expression, will now be available for golfers starting January 1, 2012.

Staying true to the original Nike Dunk which was created 25 years ago, Nike Golf has kept the original last to ensure that the Nike Dunk NG feels just the same as the Dunks that people have grown to love without compromising performance for golf. With golf specific spikes on the outsole and golf specific waterproof leather, the Nike Dunk has been transformed to perform on the course.

Keeping in line with the strong personality and attitude of the Nike Dunk, the Nike Dunk NG allows athletes to show their true colors on the course. The energy of Soar Blue, Safety Orange, Court Green for men and Spark, Orange Glow and Mint for women allow consumers to have a bold, athletic look while coordinating with the apparel from the Nike Golf Sport Collection.

The Nike Dunk NG comes with two sets of shoelaces, allowing athletes to either accentuate the bright color of the shoe or to opt for traditional white. With full-grain waterproof leather, the Nike Dunk NG can battle the elements of poor weather conditions. The Scorpion Stinger Spikes ensure that traction is not an issue for the Nike Dunk NG.

A Touch of Nike Dunk History

The original Nike Dunk was created as a basketball shoe in 1985. After it was introduced to the world, the Nike Dunk started a commotion when basketball teams began wearing them to match their uniforms. New to the scene and already making a lasting impression, the Nike Dunks enjoyed a widespread following and massive popularity almost instantly. This new expression of style lasted through the years and Dunks have become the prized shoes for sneakerheads as well as fashion statements for anyone looking to add vintage style to their shoe collection. Now the Nike Dunk enters golf.

Key Features:

• Full-grain waterproof leather
• 2 sets of shoelaces
• Full-length contoured sockliner
• Rubber cupsole
• Authentic Nike Dunk fit and feel
• 2-Year Limited Waterproof Warranty
• Scorpion Stinger Spikes and tri-LOK system

Pricing and Availability

Nike Dunk NG – Mens
MSRP: $160.00

Available: 1/1/2012
Colors: White/Black-Soar; White/Black-Granite; White/Cargo Khaki-Safety Orange

Available: 3/1/2012
Colors: Midnight Fog/Prism Blue-Black; White/Court Green-Black

Nike Dunk NG – Womens

MSRP: $130.00
Available: 1/1/2012
Colors: White/Mint Candy-Granite; White/Black-Spark

Available: 3/1/2012
Colors: Black/White-Check; Orange Glow/White

www.nikegolf.com