Bridgestone Golf, the No. 1 ball-fitter in golf, announced this week that it is partnering with Michelob ULTRA for the “Golfer’s Ultimate 6-Pack” promotion. Just in time for Father’s Day, the Golfer’s Ultimate 6-Pack is a limited-edition package featuring five Michelob ULTRA Slimline cans and a three-ball sleeve of Bridgestone’s award-winning e6 golf balls (where legal).

“Working together with Michelob ULTRA, we have created a fun promotion that is sure to be a winner this Father’s Day season,” said Dan Murphy, Bridgestone Golf’s Vice President of Marketing.

The Golfer’s Ultimate 6-Pack will be released on May 23 and is the first retail package to combine Michelob ULTRA with Bridgestone e6 golf balls at the point of purchase. The promotion includes nearly 500,000 sleeves of e6 balls, making this one of the largest golf ball samplings in recent history.

About the Bridgestone e6
Bridgestone’s e6 golf ball is once again a gold medal winner in Golf Digest’s “2011 Hot List,” having earned the honor five of the last six years. The e6’s three-piece Surlyn cover construction provides the incredible ability to reduce sidespin for increased accuracy and longer distance. The new e6 remains the lowest compression multi-layer ball on the market – perfect for moderate swing speed players looking to limit slices and hooks – and features Bridgestone’s new Dual Dimple Technology for improved distance performance.

About Michelob Ultra Beer
With only 95 calories, 2.6g carbs per serving and one exceptionally smooth taste, Michelob ULTRA is the smart choice for adults who live active lifestyles. Michelob ULTRA supports multiple golf events in the U.S., and is the official beer sponsor of the PGA TOUR and the LPGA. For more information on how to “Live Life to the ULTRA,” visit www.Facebook.com/MichelobUltra.

For more information on the Golfer’s Ultimate 6-Pack and Bridgestone’s entire line up of balls, visit www.bridgestonegolf.com.

Like most amateur golfers, you probably have a tendency to push or slice your drives. What if there was a driver that could help you with keeping the clubface more square at impact? That’s what the Ping K15 can do for your game with its Straight Flight Technology.

Ping R&D engineers discovered by  using an ultra-thin crown and re-distributing the weight to the heel of the driver, you could produce a straighter ball flight. Less thinking about closing the face and much straighter drives!

Watch Ping’s Senior Design Engineer Marty Jertson, talk about all the features of the K15 driver from the 2011 PGA Merchandise Show.

www.ping.com

The most common swing fault golfers face is either the dreaded slice or hook, which is caused by either having the club face too open or closed at impact. What if there was a golf ball that could help reduce the amount of spin imparted on the golf ball, resulting in a straighter and longer ball flight? That’s what the 2010 version of the Bridgestone e6 golf ball aims to accomplish with this updated version of its popular e6 ball.

Look and Feel

The three piece design of the 2010 e6 is comprised of a soft gradational compression core, Anti Side-Spin Inner Layer, and soft Suryln cover that has a 330 Seamless Dimple Design. Last year’s version of the e6 was the most popular model of the the e series, because of it’s forgiveness on off-center hits and the 2010 version is aimed at making it easier to hit the ball longer and straighter, and resulting in hopefully lower scores.

The 2010 Bridgestone e6 golf ball utilizes a newly enhanced Anti-Side Spin Inner Layer that is designed to eliminate excess spin for straighter and longer flight. The Anti-Side Spin Inner Layer is made up of a new Bridgestone formulation that provides a combination of high resilience and low compression. The multi-layer e6 is even softer than the previous version, by reducing its compression by 8% according to Bridgestone Golf. The reduction in compression gives the e6 a softer feel that is best appreciated in chips and pitches and on putts.

Performance

The biggest selling point of the 2010 e6 is its ability to reduce side spin, and promote long straight ball flight. The big question is does the e6 make good on what it claims? The answer to this question is not a simple yes or no, and let me explain. No golf ball on the market is going to correct a faulty swing path or swing flaw. If you have a tendency to push the ball right or have a slice, you need to correct the swing flaw for why the club face is open at impact. And the only way to get that corrected is to seek help from a PGA Professional who can work with you on your swing flaw. Enough about that!

What the 2010 Bridgestone e6 can do is help with reducing the amount of side spin imparted on the ball by utilizing the Anti-Side Spin Inner Layer and turn your miss into not such a big of a miss. In my case, I have a tendency to slice the ball, and it won’t be that bad of a slice, because of the reduced side spin. I can tell you from my experience as a golfer who suffers from hitting a slice or “power fade” like I call it, the e6 did a nice job of making my misses not as severe.

It’s important to note that I have been taking golf lessons to work on a swing flaw that causes me to keep my face open at impact, which has greatly improved my accuracy with my driver and irons. It’s nice to have a golf ball that can give you a little help, even when you slice or hook the ball. With all that said, the e6 performed very well on drives, I was able to hit the ball very straight throughout my round and get at least an extra 3 yards of carry on my drives.

Mid-Irons and Short Game

With my mid-irons and short irons, the e6 was very responsive off of them  and the ball carried very well. The one area that I was really surprised to the see the e6 do well in was in the short game shots, like chipping and pitch shots. The previous versions of the e6 were not as green friendly at producing the kind of spin you get from three and four piece golf balls, that are softer. The feel on the new e6 was definitely improved and much softer than before and had great touch when putting, something I didn’t expect. Will the e6 produce the spin and control in the short game like the Tour B330-S or Tour B330? No, but it does a good enough job, that most golfers will like the amount of control it can provide in this class of golf balls.

Overall, I was really impressed by the 2010 Bridgestone e6 golf balls. They are a great ball that can help you achieve longer and straighter ball flight with reduced spin, without giving up short game feel and performance at a great price.

Bridgestone e6 $26.99