The 2010 PGA Championship from Whistling Straits is set to begin Thursday and we have the scripting for the last Major of 2010. Find out what your favorite Nike Golf athletes will be wearing on the course:  Tiger Woods, Lucas Glover, Stewart Cink, Paul Casey, Trevor Immelman, Anthony Kim, Justin Leonard, Stephen Ames, Carl Pettersson, and David Duval.

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You can also watch this episode of  Nike Golf Oven Tech to learn more about Nike DRI-FIT fabric.

Who do you think is the best dressed Nike Golf Athlete?

www.nikegolf.com

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The 2010 U.S. Open is set to begin June 17th-2oth, 2010 at Pebble Beach Golf Links. Find out what your favorite Nike Golf athletes will be wearing on the course:  defending U.S. Open Champion Lucas Glover, Tiger Woods, Stewart Cink, Paul Casey, Trevor Immelman, Anthony Kim, Justin Leonard, Stephen Ames, Carl Pettersson, David Duval, Charl Schwartzel, James Morrison, Pablo Martin, Simon Dyson, and Francesco Molinari.

Watch this video provided by Nike Golf, to get the back story on how athlete scripting works and what the players think about the whole process. It’s  quite interesting and worth watching!

www.nikegolf.com

The 2010 Crowne Plaza Invitational at Colonial had its course record broken by Zach Johnson who shot a 21-under par to win the tournament. The course conditions were optimal for shooting low scores  and the players and the fans were loving the amazing golf being played at this historic course.

Here are the photos from 2010 Crowne Plaza Invitational at Colonial.

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Cross sections of Nike Tour Golf Balls

Last month we interviewed Nike Golf’s Product Development Director for Golf Balls, Rock Ishii at the PGA Merchandise Show. Now you can find out from your favorite Nike Golf athletes (Stewar Cink, Justin Leonard, Paul Casey, Lucas Glover, Trevor Immelman, Michelle Wie, and Anthony Kim) their thoughts on the new Nike One Golf Balls.

www.nike.com/nikegolf

Nike Golf's Justin Leonard with the new SQ MACHSPEED

The Nike Golf SQ MACHSPEED Driver hits retail shelves today and now you can find out what Nike Athletes like Trevor Immelman, Lucas Glover, Justin Leonard, and Paul Casey think about the latest driver from Nike Golf.

www.nikegolf.com

How are the new grooves going to change the game? That’s the question Nike Golf asked its athletes, Trevor Immelman, Stewart Cink, Anthony Kim, Stephen Ames, Suzann Pettersen, and Amanda Blumenherst.

Lucky for us amateurs the groove rules don’t apply until 2024.  Are you going to make the switch to the new grooves or wait until 2024?

What are your goals for this 2010 Tour Season? That’s what Nike Golf asked all their sports athletes like Stewart Cink, Anthony Kim, Paul Casey, Justin Leonard, Michelle Wie, and more. This video was filmed at Nike Golf’s “The OVEN“, R&D Facility in Fort Worth, Texas.

My goals for 2010: Improve my short game and practice with a purpose. What are your goals?

http://www.nike.com/nikegolf

At the 2009 PGA Merchandise Show I had the opportunity to try out the new Nike SQ Dymo STR8-FIT (pronounced “straight fit”) driver, which is Nike Golf’s first adjustable driver, that allows you to change the golf club face, loft, and lie angle. Over the past few months I’ve been playing the Nike SQ Dymo STR8-FIT driver and like the results I’ve been seeing on the golf course.

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Look and Feel
At first glance the Nike SQ Dymo STR8-Fit has a nice round shape that features a shiny black finish, which has that stealth bomber look. The 460cc clubhead setups up quite nicely when you sole the club and very easy to align to the target line with alignment stripe. When you flip the club over you’ll notice the new rounded folded geometry repositions square mass into a round format.

The wide face and STR8-FIT adapter logo on the face of club, will give you all the confidence when you tee up. The stock shaft is a nice yellow Nike Golf UST Proforce AXIV Core (45.75″), which features a strengthening core material that provides an extremely stable environment at impact, making it easier to swing the club faster and remain in complete control of the club head at all times. Custom shafts are also available. The SQ 360 design grip is designed to look the same no matter what position the club head is in, just like the shaft. The butt end of the grip also features a visual reference to the clubhead position, like what is found in the head cover.

The head cover is worth mentioning because it has two well thought out features: one is the storage pouch for the torque wrench, and the other is the  head positioning reference wheel. Why is this important? It’s important, because you’ll always have easy access to the torque wrench and you also have a visual reference to what position the clubhead is in without having to look down at the hosel. I appreciate the thought process and attention to detail by Nike Golf, to make everything easily accessible.

How Does The STR8-FIT Work?
The creation of STR8-FIT technology was inspired by how Nike Golf Tour athletes set up their equipment to suit each tournament’s course. On the PGA Tour, Nike Golf athletes have the luxury of utilizing the Nike Tour Van, where a staff of Nike club experts can adjust each Nike athlete’s driver to the face and lie angle that they want to perform their best on any given week. This same concept is now being made available to consumers through the STR8-FIT’s wide range of choices in shot shaping with one shaft, one club head, one club.

Simple changes can be made before your round to dramatically correct your ball flight or subtly perfect it through the selection of eight unique head positions from open to close with one club, eliminating the use of multiple shafts and movable weights. For example, if a golfer is pushing, fading or slicing the ball too much and they wish to draw the ball or hit more to the left for a particular course set up, they can change the position of their clubface to a more closed position. If a golfer is hooking, pulling or drawing the ball more than they wish, they can manually change the clubface to a more open position. Club face angles range from a neutral position of zero degrees to both one and two degrees closed or open.

The technology in the NIke SQ Dymo STR8-FIT is quite simple. To adapt the head positions, the player will use a torque wrench (70 in/lbs), which is located in the headcover that comes with each SQ DYMO STR8-FIT driver. Select the desired head position, based on desired ball flight, trajectory, or course conditions. When the head position is “locked in,” a sound indicator (produces a loud beep) and light on the wrench goes off to ensure that the club is ready to be hit. It’s that easy!

During my tests, I found it incredibly easy and comfortable to use the 70 in/lbs torque wrench to unlock, adjust, and lock the clubhead into place. Another nice detail on the torque wrench, is that it tells you what side should be facing the clubhead and which way to tighten and loosen the clubhead. I also really liked the audible and visual feedback of the wrench, so I new when the clubhead was securely attached.

Performance
All SQ DYMO and SQ DYMO² STR8-FIT drivers are engineered from the ground up with the express purpose of optimizing the launch and spin by loft. Distance is maximized in every loft by varying multiple specifications from lie angle, to MOI and CG placement, to overall head size and face.

The first thing you’ll notice when you hit the STR8-FIT is the pleasing sound that the driver makes when you hit the ball off the tee. The ball comes flying off the face of the club producing the optimal medium-high trajectory on my drives, that produce a lot of extra carry.

The STR8-FIT is also a forgiving driver on mis-hits, thanks to the low center of gravity and MOI in the square mass that is repositioned in the rear of the the driver. Off center hits seemed to go nearly as far as those hit in the sweetspot of the driver. As you adjust the clubs position, you start to see the impact the different lie and loft angles can make on your drives as well. According to Nike Golf’s comprehensive tests you can see a 45 yard difference between maximum left and maximum right positions.

I couldn’t be more pleased with the results of my drives after using the STR8-FIT, I was blown away by how much better my driving accuracy became after fine tuning the club position that suited my swing. I have a tendency to push the ball or what I like to call a power fade, and by closing the driver face 2 degrees, it helped with promoting more of draw to my drives.

How Does The STR8-FIT Compare to the TaylorMade R9 Driver?
I’ve been fortunate enough to be able to test both drivers simultaneously over the same period of time and the results are quite interesting.

Before I go into my results, I want to point out the obvious difference between both clubs and that is the R9 features movable weights in addition eight adjustable club positions (TaylorMade recently released the R9 460 (no MWT) that I did not test), and the STR8-Fit does not use movable weights. The other big difference is clubhead size, with the R9 being a 422cc  and the STR8-FIT is a 460cc.

One of the first things I noticed when hitting both the STR8-FIT and the R9, is how much more forgiving I found the STR8-FIT to be on mis-hits. My off center hits with the STR8-FIT went a lot straighter and 3-5 yards longer than with the R9.

In terms of ball flight and distance, I found the STR8-FIT outperformed the R9. The ball flight and trajectory was much more desirable with the STR8-Fit, resulting in drives that were 7-10 yards longer on average. The R9 would produce a low-medium trajectory ball flight, that didn’t carry as nearly as far.

I also found that STR8-FIT, much easier to adjust the clubhead positions using the torque wrench, that fits comfortably into your hands. As mentioned before, the audio and visual feedback are great for determining exactly when the clubhead is locked into position. What I also liked was the head positioning reference wheel found inside the torque wrench pouch and on the butt end of the grip. With the R9 you have to look at the hosel every time to determine the head position.

Overall the Nike SQ Dymo STR8-FIT is a phenomenal driver, that provides maximum distance and forgiveness, unprecendented amount of control to shape your shots, and eight ways to attack any golf course.

Men’s: Loft Options 8.5 (RH), 9.5 (RH/LH), 10.5 (tested)(RH/LH), 11.5 (RH/LH), HL (RH)
Women’s : Loft Options 11.5 (RH/LH), HL (RH)

Nike SQ Dymo STR8-FIT Driver MSRP: $540.00

Did you ever wonder what goes through the mind of PGA Tour player during the back nine of one of the most prestigious golf tournaments? Now, you can find out what 2008 Masters Champion Trevor Immelman was thinking during the back nine at Augusta National. Watch and find out.

What does victory mean to you? That’s the question that Nike Golf wants to answer with its highly anticipated line of Victory Red Irons golf clubs that they introduced last fall.

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The Nike Victory Red Forged Split Cavity Back irons are aimed at the better golfer or Tour player like Trevor Immelman and Suzann Pettersen, who want the look and feel of blade, with the forgiveness of a muscle back. The Victory Red Irons didn’t come about of some marketing idea to produce another set of golf clubs for the sake of selling. The new line of golf clubs are a part of an evolutionary process over the past three years by Nike Engineers to develop a set of irons based on feedback from its Tour players, that helped them achieve victory. Nike has taken everything they learned during this process to create a line of great irons using the same technology, design, and materials, their Tour players have been using over this three year development process and finally make it available to the consumer.

Look and Feel
The new Victory Red Forged Split Cavity Back Irons have an amazing looking finish of partially matte brushed with a highly polished 1025 Forged Carbon Steel. The sole of the VR Forged Cavity irons have a moderately wider sole and slightly thicker topline than the Victory Red TW Blades. At address the Victory Red Forged Split Cavity irons maintain a traditional look of a blade with a split back design that’s not noticeable from address, which is incredible for a midsize blade. The split back design positions the center of gravity behind the sweet spot for ball control while providing forgiveness. The face of the VR Forged Split Cavity irons is CNC Milled to ensure uniform ball compression for consistent ball flight and distance control. The offset on these irons is slightly more than the Victory Red TW Blades, but they do share the same loft and lie. Round this out with the Victory Red Grip by Eaton Grips, which are designed for maximum grip on the top half, and fantastic feel on the bottom. I found these grips felt really good in my hands and  enjoyed the firm and soft texture of the top and bottom. These irons also come equipped with True Temper Dynamic Gold Steel Shaft, designed to give you a low penetrating ball flight with maximum control and accuracy. 

Performance
The first time I hit the VR Forged Split irons, I immediately noticed how great these club feel when you strike the ball, similar to a blade, but a lot more forgiving. The CNC Milled forged flat face of the VR Forged Split irons ensure uniform ball compression for consistent ball flight. The split back cavity design positions the center of gravity behind the sweet spot of the clubhead for ball control and forgiveness on off center hits. If you’ve ever hit a blade, you know how difficult it is to get the ball up in the air and how unforgiving they are on off center hits. You’ll appreciate the slightly wider sweet spot and the medium penetrating ball flight, that the VR Forged Split irons produce. The amount of workability you get in these clubs is as close as you can get to playing blade, but with the added benefits of a forgiving split cavity. This is why 2008 Masters Champion Trevor Immelman and LGPA golfer Suzann Pettersen will be playing the Nike Victory Red Forged Split Cavity Back irons this season on Tour. 

The cambered sole design allows for greater playability from various lies on the course and promotes consistent contact shot after shot. I always felt confident no matter what type of lie I had, that the VR Forged Split irons would make solid face contact. This can be attributed to the lie an bounce angles of these irons that have been designed for the better golfer or Tour player angle of attack. The sole of the club glides through the turf effortlessly in the mid-rough and on the fairway, without digging into the ground. 

The Victory Red by Eaton Grips are really comfortable to hold and provide a nice combination of firmer grip on top and much softer texture on the bottom, which allows you to have more control and better feel, shot after shot.  

The only drawback to these amazing set of irons is the $999.99 price tag, which might be too expensive for some to justify spending, especially during the current economic climate. 

Overall, the Nike Victory Red Forged Split Cavity Back irons are great set of golf clubs for the better player who wants the look and feel of a blade, but the forgiveness of a cavity back. You’ll understand why so many of Nike’s Athletes have achieved victory on Sundays, and I’m not just talking about Tiger Woods.

Nike Victory Red Forged Split Cavity Back Irons 3-PW Steel X,S,R; RH/LH MSRP: $999.99